Social Content Producer

Instacart

Social Content Producer shaping culture-driven social media for Instacart’s grocery delivery platform. Building fast reactive content, signature franchises, and creator partnerships to grow the brand.

Posted 8/4/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSenior💰 CA$86,000 - CA$90,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creating engaging social content that resonates with audiences, leveraging strong visual and creative judgment. Proficient in hands-on editing and capable of managing content production independently while understanding platform-native content and SEO for social media.

Highest-signal resume keywords

Hands-On Editing SkillsContent Concept DevelopmentVisual And Creative JudgmentSEO For Social ContentExperience With Creators And Influencers

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationSocial Media StrategyEditingReactive Content DevelopmentCultural Timing Instincts

Soft Skills

Creative JudgmentCollaboration

Tools & Technologies

CapCutNative Platform Tools

Industry Keywords

Social Content EngineFreelance CreatorsProduction PartnersGifting CampaignsPR-Driven Campaigns

About the role

Key responsibilities & impact

Build a repeatable, fast-moving social content engine that resonates with audiences and builds the Instacart brand
Create a signature social franchise, format, or cultural moment for Instacart
Expand creative capacity by cultivating a network of freelance creators, production partners, and agencies
Build reactive content capabilities that are timely, on-brand, and engaging
Take social content from concept to publish without a production team

Requirements

What you’ll need

Portfolio demonstrating understanding of great platform-native content
Hands-on editing skills in CapCut and native platform tools
Ability to take content from concept to publish without a production team
Ability to turn around reactive content within hours without compromising quality
Strong visual and creative judgment across lo-fi, editorial, and designed content
Immersed in pop and food culture with strong cultural timing instincts
Experience working directly with creators and influencers, from brief to final post (preferred)
Familiarity with SEO for social content and discoverability (preferred)
Exposure to gifting or PR-driven creator amplification campaigns (preferred)

Benefits

Comp & perks

Flexible work location from home, an office, or a coffee shop
Regular in-person events
New hire equity grant
Annual refresh grants
Market-competitive compensation and benefits