QA Test Lead
Netflix
AndroidiOSPMP
QA Engineer, Marketing Enablement – Technology
Instacart
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $106,000 - $142,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Execute end-to-end QA on CRM campaigns across email, push, SMS, and in-app — including rendering, segmentation, links, personalization logic, and state-based targeting (ie. shopper vs customer, logged in vs out).
- Establish QA protocols, checklists, and processes that standardize quality reviews across campaign types and channels.
- Leverage CRM tools (Braze, Salesforce Marketing Cloud, etc.) and light scripting to validate content, personalization tokens, and delivery logic.
- Partner with CRM Ops and Lifecycle Marketing to streamline campaign QA processes and reduce pre-launch friction.
- Conduct regression and spot checks when new features or campaign surfaces are launched.
- Identify opportunities to reduce manual effort by introducing templates, macros, or tool-native automation.
Requirements
- 3–5 years of hands-on QA or QA management experience, ideally with exposure to CRM or marketing automation systems.
- Demonstrated experience testing campaigns across CRM surfaces (email, push, SMS).
- Comfort with HTML/CSS to troubleshoot formatting and validate mobile rendering.
- Familiarity with at least one CRM platform such as Braze, Salesforce Marketing Cloud, or Responsys.
- Strong organizational and process skills; ability to manage multiple campaigns at once.
- Effective communicator with the ability to collaborate across marketing, creative, and engineering partners.
- Experience designing or implementing QA protocols specifically for CRM or lifecycle marketing campaigns (preferred).
- Exposure to campaign experimentation, coupon logic, or personalization token validation (preferred).
- Familiarity with regression testing approaches, anomaly detection, or lightweight automation (ie. macros, tool scripting, or QA plug-ins) (preferred).
Benefits
- Highly market-competitive compensation
- New hire equity grant
- Annual refresh grants
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
QA managementHTMLCSSregression testinganomaly detectionlightweight automationcampaign testingpersonalization token validationscriptingcampaign experimentation
Soft skills
organizational skillsprocess skillseffective communicationcollaboration
