Marketing Manager II

Instacart

Marketing Manager II at Instacart, owning consumer marketing and campaign strategy in Canada. Leading integrated campaigns and partnerships to drive brand growth locally.

Posted 7/29/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSenior💰 CA$121,000 - CA$127,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing integrated go-to-market strategies tailored for the Canadian market, with a strong focus on brand marketing and campaign performance evaluation. Proven ability to leverage consumer insights and cultural nuances to create compelling narratives and drive impactful marketing initiatives.

Highest-signal resume keywords

Integrated Campaign MarketingGo-To-Market StrategyProject ManagementCross-Functional CollaborationConsumer Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand MarketingCampaign StrategyPerformance EvaluationData AnalysisLocalization Expertise

Soft Skills

Strong Communication SkillsCreative VisionCollaborationConsensus BuildingAdaptability

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Consumer TechCanadian MarketCultural RelevanceRegional DifferencesInfluencer Program

About the role

Key responsibilities & impact

You'll be responsible for the national go-to-market strategy and execution across integrated campaigns, local content, and partnerships
This role reports to the Director, Partnerships & Strategic Audience Marketing
You’ll move fluidly between campaign strategy and execution — developing briefs, partnering with cross-functional teams, and executing
You'll serve as a trusted external counterpart to partners and agencies, bringing equal parts rigor and creativity from brief through performance review
Instacart’s Canadian brand and business growth is informed by deep consumer, category, and competitive insights — with you as the resident expert on the Canadian audience
Canada-led and US-adapted marketing campaigns are executed end-to-end — from strategic brief through creative development and performance evaluation — in close collaboration with cross-functional partners
The Canadian influencer program produces local, engaging content that fuels performance, developed in close partnership with our media team and agency partners
Key brand partnerships are activated to deepen Instacart’s connection with local audiences through culturally relevant, distinct activations
Campaigns and content reaching Canadian consumers are accurate, culturally relevant, and on brand — with localization expertise applied across owned and paid content
Canada procurement processes and monthly marketing budget tracking are managed on time and with precision.

Requirements

What you’ll need

5+ years of progressive experience in brand marketing, integrated campaign marketing, or partner marketing with a strong focus on campaign strategy and execution, preferably within a consumer tech company with a US-based company navigating Canada as a distinct market
Deep understanding of Canadian culture and market nuance, including regional differences across the country and experience reaching consumers in Quebec
Demonstrable experience leading complex, integrated go-to-market strategies for significant brand initiatives or product launches
A proven ability to balance strategic thinking with creative vision, translating business goals into compelling brand narratives and breakthrough campaigns
Strong written and verbal communication skills, with the ability to confidently present and influence at all levels, including executive leadership
Excellent project management skills, capable of managing multiple complex projects simultaneously, meeting tight deadlines, and thriving in a dynamic, lean environment
A natural collaborator who excels at building consensus and leading diverse cross-functional teams towards shared goals
Proficient in using data and insights to inform strategy, measure campaign effectiveness, and drive continuous optimization
Nimble, resourceful, and detail-oriented, with the ability to navigate ambiguity and adapt quickly in a fast-evolving industry
Bachelor’s Degree or equivalent practical experience.

Benefits

Comp & perks

Instacart provides highly market-competitive compensation and benefits in each location where our employees work
This role is eligible for a new hire equity grant as well as annual refresh grants
Instacart has a Flex First work policy giving employees the flexibility to choose where they work.