Senior Director, Media Analytics, Commercial Strategy – Acceleration

Instacart

. Own the end-to-end media analytics strategy and roadmap for Instacart Ads, establishing trusted measurement standards that quantify incrementality, optimize performance, and inform advertiser investment decisions.

Posted 5/2/2026full-timeRemote • California, Colorado, Connecticut, District of Columbia, Hawaii, Illinois, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Rhode Island, Texas, Vermont, Virginia, Washington • 🇺🇸 United StatesSenior💰 $249,000 - $315,500 per yearWebsite

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Own the end-to-end media analytics strategy and roadmap for Instacart Ads, establishing trusted measurement standards that quantify incrementality, optimize performance, and inform advertiser investment decisions.
Lead, develop, and scale a ~30-person team (including managers and senior ICs) across client analytics, measurement science, experimentation, and commercialization; attract top talent and foster an inclusive, high-performing culture.
Build and standardize frameworks for causal inference, geo and audience experiments, MMM, attribution, creative effectiveness, and audience insights; partner with Ads R&D and Data Science to productionize models and reporting at scale.
Collaborate with Brand Partnerships and Sales to deliver compelling, client-ready narratives that translate complex analytics into clear business impact, driving increased advertiser investment.
Establish data governance, quality, and privacy-safe measurement practices; represent Instacart with industry bodies to advance retail media standards and third-party interoperability.
Define and manage OKRs, operating cadences, resourcing, and prioritization across a portfolio of analytics initiatives, focusing the team on the highest-impact work.
Lead third‑party measurement partnerships (e.g., MMM providers, clean rooms) and integrate them with Instacart’s first‑party capabilities to deliver holistic, actionable insights.

Requirements

What you’ll need

12+ years of experience in media analytics, marketing science, or ad measurement within digital advertising or retail media.
7+ years leading analytics teams of 15+ (including managers of managers), with a track record of hiring, developing, and retaining diverse, high-performing talent.
Expertise in incrementality testing and causal inference, experimental design, MMM, and attribution, with programs deployed at enterprise scale.
Advanced SQL and proficiency in Python or R; demonstrated ability to review methodologies, validate models, and uphold analytic rigor.
Bachelor’s degree in a quantitative field (e.g., Statistics, Economics, Mathematics, Computer Science, Engineering) and proven experience influencing C‑suite stakeholders at large advertisers (e.g., CPGs) to drive investment decisions.

Benefits

Comp & perks

Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
This role is eligible for a new hire equity grant as well as annual refresh grants.
Please review our Flex First remote work policy.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

media analyticsincrementality testingcausal inferenceexperimental designMMMattributionadvanced SQLPythonRdata governance

Soft Skills

leadershipteam developmentinclusive culturecommunicationcollaborationstrategic thinkingtalent attractionperformance optimizationclient engagementinfluencing stakeholders