Own reporting and insights across multiple marketing channels
Partner with growth marketing teams to evaluate campaign and channel performance
Lead SEO performance analysis
Build and maintain dashboards and data pipelines in SQL and BI tools to automate reporting
Develop attribution and incrementality frameworks
Create robust analytical frameworks for various marketing initiatives
Conduct A/B testing and experimentation
Translate complex datasets into understandable narratives and actionable recommendations
Proactively identify areas for significant impact and growth opportunities
Communicate insights effectively to marketing stakeholders and senior leadership
Collaborate cross-functionally with data science, product, engineering, and business development teams
Help prioritize and define roadmap for marketing analytics initiatives and tool development

Requirements

Bachelor's degree (or equivalent) in Marketing Analytics, Economics, Computer Science, Statistics, or a related quantitative field
2-4 years of experience in marketing analytics, growth analytics, or digital marketing measurement
Strong SQL proficiency — capable of querying large datasets, building automated data pipelines, and performing complex joins and aggregations
Experience with marketing analytics tools across multiple channels
Deep understanding of marketing metrics and experience using data visualization tools
Knowledge of attribution models
Proven ability to synthesize data into compelling narratives
Excellent communication skills with the ability to engage with senior leadership and present to executive audiences
Experience managing and prioritizing work across multiple teams and stakeholders in dynamic environments
Comfort working in ambiguous environments with the ability to define problems, develop frameworks, and drive toward solutions independently
Growth mindset — curious, proactive, and eager to test hypotheses, learn from results, and share insights.

Benefits

Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
This role is remote and the base pay range for a successful candidate is dependent on their permanent work location.
Offers may vary based on many factors, such as candidate experience and skills required for the role.
Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SQLdata pipelinesA/B testingdata visualizationattribution modelsmarketing analyticsdigital marketing measurementanalytics frameworkscampaign performance analysisgrowth analytics

Soft Skills

communication skillscollaborationproblem-solvingprioritizationadaptabilitycuriosityproactivitynarrative synthesisstakeholder engagementindependent driving of solutions