Senior Product Manager, Marketer Experience, Growth
Instacart
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $179,000 - $240,000 per year
Job Level
Senior
About the role
- Own the strategy and roadmap for the marketer experience that powers campaign creation, testing, measurement, and iteration across Instacart and retailer partner channels.
- Translate campaign goals into productized workflows, templates, and experimentation frameworks in close partnership with internal Marketing, retailer marketing teams, Design, Engineering, and Data Science.
- Build automation and AI-assisted capabilities that reduce operational effort for marketers while improving consistency, repeatability, and speed to market for creative and audience experiments.
- Define growth funnel KPIs and instrumentation; partner with analytics to measure and provide marketer access to lift, conversion, CAC, LTV, and retention– delivering actionable insights for continuous iteration.
- Enable a high-velocity experimentation program (e.g., A/B, multivariate, holdouts) to help marketers validate ideas quickly, make data-informed decisions, and scale winners across surfaces (app, web, email, push, retailer e-commerce).
Requirements
- 8+ years of product management experience building and shipping software products.
- 3+ years driving growth or marketing technology products at scale in e-commerce, marketplaces, or advertising/marketing platforms.
- Hands-on experience running A/B and multivariate experiments end to end using experimentation platforms and interpreting results with statistical rigor.
- Proven track record building internal or marketer-facing tools from 0→1 and iterating post-launch based on user feedback and data.
- Experience leading cross-functional teams across Engineering, Design, Marketing, and Data Science to deliver complex, multi-surface initiatives.
- Bachelor’s degree in a relevant field (e.g., Computer Science, Engineering, Statistics, Economics) or equivalent practical experience.
Benefits
- Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
- This role is eligible for a new hire equity grant as well as annual refresh grants.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product managementA/B testingmultivariate testingdata analysisautomationAI-assisted capabilitiesKPI definitionexperimentation frameworkssoftware developmentuser feedback analysis
Soft skills
strategic thinkingcollaborationcommunicationleadershipproblem-solvingdata-informed decision makingiterationcross-functional team leadershipcreativityadaptability