Marketing

• Own the end-to-end strategy, development, and execution of high-impact incentive programs that drive growth, engagement, and partner success.
• Lead the incentive strategy for initiatives across major brand moments, strategic partnerships, new channels for incentive distribution, retailer collaborations, and programs across new markets and business lines.
• Harness AI and data analytics to uncover opportunities, optimize performance, and predict campaign outcomes.
• Champion innovation, using experimentation frameworks to test and scale new incentive types and marketing mechanisms.
• Collaborate cross-functionally to influence product roadmaps and introduce new features supporting promotional efficiency and automation.
• Drive continuous improvement, leveraging post-mortem analyses to codify learnings and embed best practices across teams.
• Forecast, track, and report on performance metrics to evaluate ROI and guide future investment decisions.
• Foster a culture of care and collaboration, ensuring alignment and trust with cross-functional partners while supporting a psychologically safe, creative environment.

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