Senior Product Manager, Incentives Efficiency

Instacart

full-time

Posted on: 8/27/2025

Origin: • 🇺🇸 United States • California, Colorado

✨ AI Apply

💰 $156,000 - $208,000 per year

Senior

About the role

Own delivery of hundreds of millions of dollars in incentive spend and optimize incentive programs for ROI while protecting user experience
Design, implement, and iterate on machine learning models to improve effectiveness and efficiency of incentive programs
Collaborate cross-functionally with engineering, data science, machine learning, and marketing teams to develop and refine incentive strategies
Continuously experiment with and analyze incentive offers (discounts, credits, promotions) to maximize metrics like incremental Gross Transaction Value (iGTV) and Return on Ad Spend (iROAS)
Take full ownership of incentive efficiency projects to drive metric improvements while maintaining or reducing budget
Drive lifecycle growth: help new users form habits, encourage existing users to try new use cases and highlight valuable features
Operate effectively in a fast-paced environment, iterating quickly on complex, large-scale challenges

5+ years of product management experience
Ability to develop and execute a strategic vision for leveraging machine learning to optimize incentive programs, including setting clear goals and KPIs
Strong analytical and communication skills, including ability to define and unpack multiple inter-related metrics and communicate outcomes to technical and non-technical audiences
Demonstrated leadership skills with ability to take full ownership of projects, drive significant increases in key metrics while maintaining or reducing budget, and deliver projects on time and within scope
Ability to thrive in a fast-paced and constantly changing environment, with quick iteration and continuous learning
Preferred: Direct experience driving results with machine learning partners