Senior Product Designer II – Lifecycle & Growth

Instacart

Senior Product Designer shaping Instacart’s grocery-growth experiences across partnerships, incentives, and lifecycle journeys. Driving discovery, conversion, reactivation, and retention through experimentation and craft.

Posted 9/10/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $169,000 - $214,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in designing consumer-facing digital products with a focus on interaction design, prototyping, and storytelling. Capable of leading growth initiatives by blending product thinking with customer insights and business metrics to create impactful user experiences.

Highest-signal resume keywords

7+ Years Experience In Digital Product DesignDeep Interaction Design SkillsStrong Prototyping Skills Using FigmaStrong Communication And Storytelling SkillsExperience In Growth And Subscriptions

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Interaction DesignPrototypingVisual DesignProduct CraftCustomer Journey DesignConceptual ThinkingMicro-InteractionsAI-Enabled ToolsComplex Journey DesignBusiness Metrics Evaluation

Soft Skills

Strong CommunicationCuriosityAutonomous Work

Tools & Technologies

FigmaFramerProtoPieAI-Enabled Tools

Industry Keywords

Consumer-Facing ProductsGrowth InitiativesSubscriptionsMarketplaceCommerce

About the role

Key responsibilities & impact

Lead high-impact Growth initiatives across partnerships, incentives, and lifecycle experiences from ambiguous problem framing through launch
Reimagine customer-journey moments involving discovery, value understanding, conversion, reactivation, and ongoing habits
Blend product thinking, brand, content, interaction design, and business mechanics into unified experiences
Explore and prototype content models, flows, interaction patterns, motion, and messaging
Design complex multi-step journeys spanning surfaces and teams
Partner with Product, Engineering, Marketing, Content Design, Research, Brand, and Data Science
Use customer insight, experimentation, and business metrics to evaluate tradeoffs and iterate toward measurable impact
Define scalable patterns and interaction models across the Growth experience
Use prototypes, AI-enabled tools, and emerging workflows to accelerate learning and development
Raise the craft bar through visual and interaction design, storytelling, and clear rationale

Requirements

What you’ll need

7+ years of experience designing consumer-facing digital products across web and mobile
Portfolio demonstrating exceptional visual, interaction, and product craft, including strong 0→1 work
Deep interaction design skills, including motion, micro-interactions, prototyping, and product behavior
Strong conceptual thinking and ability to turn ambiguous opportunities into clear, compelling product experiences
Ability to design complex journeys while balancing customer needs, business goals, technical constraints, and craft
Strong communication and storytelling skills
Ability to operate autonomously and carry work from early concept through polished execution
Curiosity and fluency with AI-enabled tools and workflows
Preferred: experience in growth, subscriptions, marketplace, commerce, or other high-scale consumer products
Preferred: experience where brand and product experience are deeply connected
Preferred: strong prototyping or motion skills using Figma, Framer, ProtoPie, code, or similar
Preferred: experience exploring AI-powered product experiences or integrating AI into design and prototyping

Benefits

Comp & perks

Flex First flexible work arrangements, allowing work from home, an office, or a favorite coffee shop
Regular in-person events
Highly market-competitive compensation and benefits
New hire equity grant
Annual refresh grants