CRM & Monetization Manager

InnoGames

CRM & Monetization Manager developing and implementing monetization strategies for Forge of Empires at InnoGames. Join Germany's leading online game company to enhance game monetization through player engagement and data insights.

Posted 6/1/2026full-timeHamburg • 🇩🇪 GermanyMid-LevelSenior💰 €55,200 - €72,000 per yearWebsite

About the role

Key responsibilities & impact

You conceptualize, implement, test, and design monetization measures such as in-game offers and discuss long-term monetization strategies for Forge of Empires.
You communicate with our players via multiple channels (such as in-game pop-ups, e-mails and push notifications) to optimize their game experience and make them smart offers based on their current needs.
You deeply understand our players' needs through data-driven insights and enhance their strategy gaming experience using diverse channels and strategies.
You define A/B tests to verify your ideas, monitor their performance, and draw concise conclusions by analyzing the results.
You collaborate with a variety of stakeholders in an interdisciplinary environment and coordinate your topics across departments, including product managers, game designers, developers, and artists.
You shape the future of CRM & monetization with us, for example, by exploring new monetization approaches or by unlocking the potential of AI for our campaign setups.

Requirements

What you’ll need

You bring experience in the gaming industry and possess a total of at least 5 years of professional experience, preferably in a role within CRM, product, or monetization.
You hold a degree or similar qualification that fits the advertised role and includes statistics, such as Economics, Business, or Game Design.
You apply a data-driven mindset, deeply understand key performance indicators, and eagerly structure and analyze data using Excel to draw actionable conclusions.
You love online and mobile free-to-play games, especially strategy games, and bring familiarity with standard monetization practices.
You communicate confidently in English, maintain a steady exchange with stakeholders.
You work in an independent, pragmatic, and focused way to drive projects to success.
You enjoy coming up with new, engaging ideas for player-facing offers, features, or communication.

Benefits

Comp & perks

Get 28 vacation days
A sabbatical
Mobile device
Contribution to your public transport ticket
Excellent training and development opportunities, such as e-learning, hard- or soft-skill trainings or industry conferences
Flexible working hours
Trust-based working hours
Active breaks - play table tennis with your team, work out in our gym or go to our rooftop terrace to get some fresh air
Hybrid Working Model - flexibility to choose between working from home and our modern offices in central Hamburg
Career models as well as market-competitive salary grids in place
Team of specialists - Be part of a stable, growing, and award-winning global company
Optional German lessons
Regular team events (e.g., wine tasting, cooking, paintball)

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Hard Skills & Tools

A/B testingdata analysisstatisticsExcelmonetization strategiesCRMgame designkey performance indicatorsdata-driven insightsplayer engagement

Soft Skills

communicationcollaborationindependent workpragmatic approachcreativitystakeholder managementproject managementanalytical thinkingproblem-solvingadaptability