Senior Product Owner

Inmetrics

Product Owner leading B2B data strategy and digital segmentation at Inmetrics. Ensuring compliance with data governance and supporting marketing strategy.

Posted 5/7/2026full-time🇧🇷 BrazilSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Focus: Lead the B2B data strategy and digital segmentation as a competitive advantage.
Roadmap Management: Define and prioritize the backlog for Corporate Data products (Firmographics and Intent Data) and Digital Audiences (Individual/Corporate).
Experience with backend projects.
B2B Data Strategy: Ensure the quality of the companies' Golden Record (CNPJ, CNAE, Revenue) to support Account-Based Marketing (ABM) strategies.
Audiences and Activation: Operationalize audience segments in CDP/DMP platforms, focusing on Lookalike models and third-party data enrichment.
Governance and Compliance: Ensure all data products comply with LGPD (Brazilian General Data Protection Law), maintaining ethics and information security.
Business Interface: Validate that tools (Ignite, Bluebox) are addressing the real pain points of clients' Growth and CRM teams.

Requirements

What you’ll need

Solid experience as a Product Owner for data products or marketing platforms (MarTech/AdTech).
Deep knowledge of B2B data modeling and CRM/Marketing Automation flows.
Ability to monitor B2B funnel KPIs (MQL > SQL and Conversion Rate).
Soft Skills: Execution-oriented, proactive profile, and excellent communication skills with engineering and data science teams.
Fluent English, with the ability to operate in multilingual environments and collaborate with international teams.

Benefits

Comp & perks

Bradesco Health Plan (30% copayment)
Bradesco Dental Plan (No employee contribution)
Life Insurance
Wellhub (Gympass)
Childcare Assistance
Support for Children with Special Needs
Payroll-deductible Loan
Private Pension Plan
Pet Care Agreement
SESC benefits
Conexa Telemedicine
Cost Allowance
Meal / Food Allowance
Multi-benefits Card
Health Plan Upgrade
We are a Citizen Company: extended maternity and paternity leave
INMaterna Program: support program for pregnant employees
Birth Kit and the book "Acontecia quando eu nascia"
Professional Development: courses available through the internal university
100% remote or hybrid, depending on project applicability

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Hard Skills & Tools

B2B data strategydata modelingCRMMarketing AutomationAccount-Based MarketingLookalike modelsdata enrichmentKPI monitoringbacklog managementdigital segmentation

Soft Skills

execution-orientedproactiveexcellent communicationcollaborationmultilingual operation