Inmetrics

Senior Digital Product Management Analyst

Inmetrics

full-time

Posted on:

Location Type: Hybrid

Location: Barueri • Brasil

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Job Level

Senior

Tech Stack

SQL

About the role

  • Focus: Lead B2B data strategy and digital segmentation as a competitive advantage.
  • Roadmap Management: Define and prioritize the backlog for Corporate Data products (Firmographics and Intent Data) and Digital Audiences (individuals and companies).
  • Experience with products for legal entities (B2B), preferably involving data commercialization.
  • B2B Data Strategy: Ensure the quality of the company's Golden Record (CNPJ, CNAE, Revenue) to support Account-Based Marketing (ABM) strategies.
  • Audiences and Activation: Operationalize audience segments in CDP/DMP platforms, focusing on Lookalike models and third-party data enrichment.
  • Governance and Compliance: Ensure all data products comply with the LGPD, maintaining ethics and information security.
  • Business Interface: Validate whether tools (Ignite, Bluebox) are addressing the real pain points of clients' Growth and CRM teams.

Requirements

  • Strong experience as a Product Owner for data products or marketing platforms (MarTech/AdTech).
  • Deep knowledge of B2B data modeling and CRM/Marketing Automation workflows.
  • Ability to monitor B2B funnel KPIs (MQL → SQL and Conversion Rate).
  • Soft Skills: Execution-oriented mindset, proactive attitude, and excellent communication skills with engineering and data science teams.
  • Fluent English, capable of working in multilingual environments and collaborating with international teams.
Benefits
  • Bradesco Health Plan (30% co-payment)
  • Bradesco Dental Plan (no employee contribution)
  • Life Insurance
  • Wellhub (Gympass)
  • Childcare Allowance
  • Allowance for Children with Special Needs
  • Payroll Loan (consigned credit)
  • Private Pension Plan
  • Pet Benefits Program
  • SESC benefits
  • Conexa telemedicine
  • Financial Assistance
  • Meal/Food Voucher
  • Multi-benefit Card
  • Option to upgrade health plan
  • Family-friendly employer: extended maternity and paternity leave
  • INMaterna Program: support program for pregnant employees
  • Newborn welcome kit and the book "Acontecia quando eu nascia"
  • Professional Development: courses available through the internal university
  • 100% remote or hybrid work, depending on project requirements.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B data strategydata commercializationdata modelingCRM workflowsMarketing Automation workflowsmonitoring KPIsAccount-Based MarketingLookalike modelsdata enrichmentdata governance
Soft Skills
execution-oriented mindsetproactive attitudeexcellent communication skills