Director of Marketing / VP of Marketing

Indica Labs

Director of Marketing responsible for managing the marketing team and implementing marketing strategies for Indica Labs’ software products. Ensuring alignment with company mission and maintaining inter-departmental relations.

Posted 4/26/2026full-timeAlbuquerque • New Mexico • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Manages and coordinates the marketing team responsible for creative design, branding, event management, scientific and medical writing, social media and customer engagement in order to facilitate the completion of digital, print and event marketing initiatives in a timely manner
Works with Indica Executives, design team, and product management teams to assure consistency in the branding, positioning, and messaging relating to the company and its products and services
Works with stakeholders (internal marketing, applications, pharma services, professional services and product management teams, as well as external partners, including resellers and co-marketing partners) to agree on annual marketing initiatives and meets regularly to review progress towards completion of initiatives
Responsible for execution of marketing launches (products and services)
Creates an annual marketing plan based on input from stakeholders and creates a calendar to organize initiatives in the plan
Manages Asana boards outlining marketing initiatives to ensure transparency throughout the organization and timely production of marketing collateral, events, etc.
Edits, proofreads, and ensures accuracy of customer-facing content; ensures messaging and branding follow established guidelines, and has final sign off responsibility for all content produced by marketing
Attends scientific conferences and other meetings to manage marketing events (where appropriate), make presentations, present posters and/or to assist with exhibitions as required
Creates and maintains relationships with leading publications and organizations for the purpose of public relations and raising company profile within the industry
Collaborates with sales operations to ensure sales and marketing workflows and processes are aligned
Manages customer engagement and inside sales operations and initiatives
Responsible for the appropriate accessing and handling of electronic Protected Health Information (PHI) as outlined by policy and the Health Insurance Portability and Accountability Act (HIPAA)

Requirements

What you’ll need

BS or equivalent degree in relevant business or scientific discipline
Seven (7) years of relevant marketing experience gained through relevant course work and/or direct experience in marketing
Two (2) years of demonstratable experience creating, implementing and managing a company-wide marketing plan
Two (2) years of experience managing direct reports
One (1) year of experience writing, editing and producing content for a medical or scientific company (Samples required)
Authorization to work in the United States, or appropriate authorization to work in the applicant’s current home country (Indica Labs, Inc. does not sponsor work visas)
Valid Passport for international travel

Benefits

Comp & perks

No, or limited physical effort required
No, or limited exposure to physical risk
Work is normally performed in a typical interior/office work environment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing managementcontent writingevent managementbrandingproofreadingcustomer engagementmarketing plan developmentdigital marketingprint marketingscientific writing

Soft Skills

team managementstakeholder collaborationcommunicationorganizational skillspresentation skillsrelationship buildingleadershiptime managementproblem-solvingadaptability

Certifications

BS or equivalent degree