New Business Account Executive

Incard

New Business Account Executive driving B2B sales, managing the entire sales cycle for Incard's fintech platform. Focused on outbound prospecting and client engagement.

Posted 4/15/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Source and qualify new business opportunities through outbound prospecting via phone, email, LinkedIn, and lead gen tools, as well as working inbound leads
Manage the full sales cycle from first touch to signed contract, consistently hitting monthly and quarterly targets
Conduct daily outbound calls to engage new and existing prospects, positioning Incard's financial operating system as a must-have for their business
Build and maintain a healthy pipeline using Apollo, LinkedIn Sales Navigator, and Incard's internal lead sources
Use AI-powered tools to streamline research, personalise messaging, and improve conversion rates across the pipeline
Close deals and ensure a smooth handover to the Account Management team for onboarding and activation
Collaborate with Marketing and Product to refine messaging and share market insights from the front line

Requirements

What you’ll need

Proven experience in B2B sales, ideally within fintech, payments, or SaaS
Strong cold-calling ability with a track record of high daily outbound activity
Proficiency with lead generation tools such as LinkedIn Sales Navigator, Apollo, Lusha, or similar platforms
Comfortable using AI tools to enhance prospecting, outreach, and sales workflows
A solution-oriented sales approach — you understand pain points and position Incard as the answer
Excellent communication and negotiation skills, comfortable speaking with founders and finance decision-makers
Previous experience selling business banking, payments, or financial software products
Hands-on experience leveraging AI and automation to scale outbound sales efforts, personalise outreach, or analyse prospect data
Familiarity with CRM tools like HubSpot or Salesforce and a disciplined approach to pipeline management
Experience working in a fast-paced startup or scale-up environment
An understanding of the entrepreneur and SMB market in the UK or Europe

Benefits

Comp & perks

Competitive cash-based compensation
Incard stock options
25 days of paid time off per year, plus bank holidays and your birthday off
Global health insurance and unlimited paid sick leave

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B salescold callinglead generationsales workflowspipeline managementnegotiationsales automationprospect data analysisfinancial software salessolution-oriented sales

Soft Skills

communicationcollaborationproblem-solvingadaptabilitytime managementrelationship buildingpersuasioncustomer focusstrategic thinkinginitiative