Customer Growth Lead

Immutable

Customer Growth Lead running paid acquisition, lifecycle marketing, and growth programs for Immutable’s game platform. Scaling studio growth through data-led campaigns, CRM, retention, and repeatable playbooks.

Posted 8/5/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing, including end-to-end management of paid acquisition campaigns, lifecycle marketing, and budget optimization. Proficient in using martech tools to onboard customers and drive growth for game studios.

Highest-signal resume keywords

Performance MarketingPaid Acquisition CampaignsLifecycle MarketingBudget ManagementMartech Tooling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationUser AcquisitionEmail MarketingCRM ManagementData Analysis

Soft Skills

Strong CommunicationInfluencing SkillsHigh Autonomy

Tools & Technologies

Ad NetworksGrowth ProductsAI Tools

Industry Keywords

Gaming ExperienceAdtechE-commerceRetail

About the role

Key responsibilities & impact

Own performance marketing end-to-end for a portfolio of game studios
Plan, launch, and optimise paid acquisition campaigns
Set up and tune ad networks and user acquisition channels end-to-end
Design and run launch growth plans for studio partners
Own email, CRM, and lifecycle programs to retain and re-engage players
Onboard studios onto Immutable's Audience growth products
Own budgets, track performance, and reallocate spend based on data
Build repeatable growth playbooks that scale across multiple studios
Operate independently in the region with a direct line to leadership
Shape how studios grow on Immutable and help build a scalable growth engine

Requirements

What you’ll need

Hands-on performance and paid marketing experience, including personally running and optimising campaigns and owning performance numbers
Practical experience setting up and optimising ad networks or user acquisition
End-to-end growth expertise across paid, lifecycle, email, and launch marketing
Experience owning budgets and making data-led allocation and optimisation decisions
Lifecycle and retention marketing experience across email and CRM
Fluency with martech tooling and onboarding customers onto growth products
High autonomy and ownership of an assigned region
Strong communication and influencing skills
Comfort using AI daily for copy, creative, reporting, and optimisation
Gaming experience is ideal; growth experience in adtech, e-commerce, or retail is transferable

Benefits

Comp & perks

Globally competitive base salaries and contributions to a long-term fund
Employee Stock Options (ESOP)
Flexible working model
Work from home or access to global office hubs via a WeWork All-Access pass
Fresh daily lunch in the Sydney CBD office
Quarterly End of Cycle Celebration Awards and Dinner
USD $500 WFH allowance for home office setup
USD $600 per annum toward internet and phone usage
USD $75 per quarter for remote employees to celebrate with local team members
Medical and 401K Insurance for US employees
Novated Leasing for Australian employees
Up to USD $1,350 per annum for classes, courses or events supporting growth and development
Free online courses via Udemy
USD $800 per year toward health and wellbeing
24/7 unlimited counselling for employees and their families through the EAP Service
Monthly subsidy and discounted rate with ClassPass
1-year free membership to Breethe
12 weeks of paid leave for new parents
Additional 6 weeks of leave for the birthing parent
Miscarriage Leave
Extra leave for IVF treatments
2 additional paid annual leave days at the end of the year
Paid day off for your birthday