Director of Marketing – Brand Positioning
IMEG
full-time
Posted on:
Location Type: Office
Location: Rock Island • Illinois • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $150,000 per year
Job Level
Lead
About the role
- Lead the implementation of IMEG’s brand strategy and positioning across all markets, ensuring consistent messaging, visual identity, and alignment with IMEG’s purpose and value proposition
- Oversee traditional marketing functions including campaigns, visibility initiatives, corporate announcements, and public relations outreach
- Direct market sector and service line content development, including thought leadership, case studies, market insights, videos, articles, and digital storytelling
- Manage the accuracy, quality, and strategic relevance of IMEG’s national qualification content library in close collaboration with the Director of Proposal Operations
- Collaborate on corporate internal communications, supporting alignment, culture-building, and executive messaging across the firm
- Partner with National Market Sector Leaders to translate sector strategies into targeted brand messaging and thought leadership assets
- Collaborate with Regional Business Development team and Client Executive led teams to support regional visibility, client outreach efforts, and consistent positioning in local markets
- Provide strategic public relations and media direction, including story development, press coordination, and reputation management
- Guide digital marketing direction, including web content strategy, social media alignment, and analytics-informed engagement
- Lead and mentor a multidisciplinary team in marketing, communications, and content roles, fostering collaboration and high performance
- Oversee Key performance Indicators, processes, and standards that drive quality, consistency, and continuous improvement across IMEG’s marketing and communication functions
- Collaborate with Chief Marketing Officer to ensure resource allocation, budgeting, and staffing align with firm growth priorities.
Requirements
- Minimum stock ownership level of Associate Principal with a clear and focused path towards the Principal level required
- Bachelor’s degree in Marketing, Communications, Public Relations, Business, or related field is required
- 15+ years of progressively responsible experience in marketing, communications, or brand leadership in the Architecture Engineering and Construction industry strongly preferred
- Proven ability to lead brand strategy, content development, public relations, and communication functions at scale
- Exceptional writing, storytelling, messaging, and executive communication skills
- Ability to translate complex technical concepts into accessible, compelling brand narratives
- Experience managing cross-functional teams and collaborating across a matrixed organization
- Strong project management skills, including the ability to prioritize, organize, and deliver under tight deadlines
- Proficient in Microsoft and MS Office Suite including but not limited to Word, Excel, and Outlook
- Ability to travel up to 20% with occasional overnight stays.
Benefits
- Health insurance coverage
- Employee wellness program
- Life and disability insurance
- Retirement savings plan
- Paid holidays
- Paid time off (PTO)
- Generous PTO
- Flexible schedule
- Assistance with tuition reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand strategycontent developmentpublic relationsdigital marketingstorytellingproject managementanalyticsKPI managementvisibility initiativescorporate communications
Soft skills
leadershipcollaborationcommunicationwritingstorytellingorganizationprioritizationmentoringstrategic thinkingadaptability