Head of Product – Platform Growth

IMAGO

Head of Product scaling IMAGO’s visual-content webshop into a major business line. Establishing product strategy, SEO-led growth, and cross-functional product operations.

Posted 8/20/2026full-timeBerlin • 🇩🇪 GermanyLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading product strategy and growth for self-serve digital platforms, with a strong focus on SEO-led initiatives, conversion optimization, and cross-functional collaboration. Proficient in establishing product operating models and driving team performance through data-driven decision-making.

Highest-signal resume keywords

Product Strategy OwnershipSEO-Led GrowthCross-Functional LeadershipKPI-Driven Decision MakingTeam Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementTechnical SEOInformation ArchitectureConversion Funnel OptimizationRoadmap DevelopmentData AnalysisUser Experience (UX)Stakeholder ManagementMarket PrioritizationPricing Strategy

Soft Skills

Analytical ThinkingPrioritizationCommunicationCollaborationLeadership

Industry Keywords

E-CommerceMarketplaceDigital ProductSelf-Serve PlatformMedia IndustryLicensing IndustryLarge Catalog ExperienceInternational ExpansionEngagement MetricsRetention Strategies

About the role

Key responsibilities & impact

Continuously optimize user acquisition, engagement, and conversion for the self-serve webshop
Develop product and pricing concepts that increase transactions and reduce friction in alignment with enterprise sales
Build a scalable organic growth engine through technical SEO/AI optimization, information architecture, internal linking, and programmatic landing pages
Lead market prioritization, localization strategy, and multi-market rollout for international expansion
Lead cross-functional execution across Marketing, Engineering, Data/BI, and Sales
Own IMAGO’s product vision, strategy, and portfolio prioritization across self-serve growth and enterprise-facing initiatives
Establish the product operating model, including discovery, prioritization, roadmaps, rituals, stakeholder alignment, and measurement
Lead and develop the small product team consisting of a PM, Designer, and Technical SEO Manager
Ensure high quality in discovery, UX, and decision-making
Create transparency through KPIs and product performance reporting, including conversion funnel, retention/repeat purchase, cycle time, and engagement parameters
Act as a key sparring partner for the C-level on strategic bets, trade-offs, and investment decisions

Requirements

What you’ll need

Senior product leader with experience owning growth for a self-serve digital product/platform (e-commerce, marketplace, large catalog)
Proven ability to lead and develop a product team and run core product routines (discovery, prioritization, roadmap, measurement)
Track record in SEO-led growth at scale, including technical SEO, information architecture/internal linking, and scalable landing pages
Analytical and KPI-driven
Experience improving conversion funnels and ideally repeat purchase/retention
Strong prioritization and stakeholder management across Engineering, Marketing, Sales, and Data/BI
Business fluent in English and German
Very large catalog experience (nice to have)
Media/licensing industry experience (nice to have)

Benefits

Comp & perks

Public transportation ticket
Monthly budget to spend in an area of your liking, including Health (Urban Sports and others), Learning, Travelling, etc.
Company pension scheme
Platform for employee discounts from a wide range of providers
Modern workplace in the heart of Berlin