Head of Product – Platform Growth

IMAGO

Head of Product driving platform growth and product function for visual content agency IMAGO. Leading self-serve webshop development and core product team initiatives in Berlin.

Posted 7/16/2026full-timeBerlin • 🇩🇪 GermanyLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading product strategy and execution for self-serve digital platforms, focusing on growth through SEO optimization, user engagement, and conversion metrics. Proven ability to manage cross-functional teams and drive international market expansion while maintaining a strong product vision.

Highest-signal resume keywords

Product LeadershipSEO-Led GrowthKPI-Driven AnalysisCross-Functional CollaborationStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product StrategyTechnical SEOInformation ArchitectureConversion Funnel OptimizationRoadmap DevelopmentUser Engagement MetricsMarket PrioritizationLocalization StrategyProgrammatic Landing PagesData Analysis

Soft Skills

Team LeadershipPrioritization SkillsCommunication SkillsDecision-MakingAnalytical Thinking

Industry Keywords

E-CommerceMarketplaceDigital ProductLarge CatalogMedia IndustryLicensing Industry

About the role

Key responsibilities & impact

Build the webshop into a major business line: continuously optimize user acquisition, engagement, and conversion
Develop product and pricing concepts that increase transactions and reduce friction (aligned with enterprise sales)
Build a scalable organic growth engine: technical SEO/AI optimization, information architecture, internal linking, programmatic landing pages
Drive international expansion: market prioritization, localization strategy, and multi-market rollouts
Lead cross-functional execution across Marketing, Engineering, Data/BI, and Sales
Establish a strong product function across IMAGO: own IMAGO’s product vision, strategy, and portfolio prioritization across self-serve growth and enterprise-facing initiatives
Set up the product operating model (discovery, prioritization, roadmap, rituals, stakeholder alignment, measurement)
Lead and develop our small product team (PM, Designer, and Technical SEO Manager) and ensure high quality in discovery, UX, and decision-making
Create transparency through KPIs and product performance reporting (e.g., conversion funnel, retention/repeat purchase, cycle time, engagement metrics)
Act as a key sparring partner for the C-level on strategic bets, trade-offs, and investment decisions

Requirements

What you’ll need

Senior product leader with experience owning growth for a self-serve digital product/platform (e-commerce, marketplace, large catalog)
Proven ability to lead and develop a product team and run core product routines (discovery, prioritization, roadmap, measurement)
Track record in SEO-led growth at scale (technical SEO, IA/internal linking, information architecture, scalable landing pages)
Analytical and KPI-driven, with experience improving conversion funnels (and ideally repeat purchase/retention)
Strong prioritization skills and stakeholder management across Engineering, Marketing, Sales, and Data/BI
Fluent in English
Nice to have: experience with very large catalogs
Nice to have: experience in the media/licensing industry
Nice to have: German language skills

Benefits

Comp & perks

Modern workplace in the heart of Berlin
Competitive salary with a variable component tied to platform growth success
Public transportation ticket, company pension plan, and a monthly discretionary budget to spend on areas of your choice, including Health (Urban Sports and others), Learning, Travel, etc.