Associate Vice President – Growth Marketing
IKS Health
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $160,000 - $190,000 per year
Job Level
JuniorMid-Level
About the role
- Establish holistic growth strategy and execute across key digital channels
- Lead end-to-end development, deployment, and meticulous tracking of multi-channel marketing campaigns
- Drive execution for SEO, SEM, and AEO
- Direct strategy for paid and organic social media channels
- Manage advanced email marketing programs and lead nurturing sequences
- Architect and lead the growth strategy focused on customer journey optimization
- Champion ABM strategy with Sales for acquisition and expansion campaigns
- Provide strategic direction and mentorship to internal team and manage partnerships with Marketing Operations
Requirements
- 10-15+ years of progressive experience in Marketing
- Minimum of 5-7 years in a senior leadership role focused on Growth Marketing and Demand Generation
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field
- Proven 'Player-Coach' capability
- Hands-on experience in executing digital marketing tactics (SEO, SEM, Paid Social, Email)
- Expert-level knowledge in core digital channels (Paid Media, SEO/SEM/AEO best practices, Marketing Automation/Email Nurturing)
- Hands-on expertise with major CRM platforms (Salesforce) and Marketing Automation Platforms (Marketo, HubSpot, Pardot)
- Advanced proficiency in web analytics platforms (Google Analytics (GA4))
Benefits
- healthcare
- 401k
- paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOSEMAEOEmail MarketingGrowth MarketingDemand GenerationDigital MarketingMarketing AutomationWeb AnalyticsCustomer Journey Optimization
Soft skills
LeadershipMentorshipStrategic DirectionCollaborationPlayer-Coach Capability