Associate Vice President, Growth Marketing – Player-Coach
IKS Health
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $160,000 - $190,000 per year
Job Level
JuniorMid-Level
About the role
- Lead the end-to-end development, deployment, and meticulous tracking of all multi-channel marketing campaigns
- Personally own the strategy and work with the team to drive execution for Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Answer Engine Optimization (AEO)
- Direct the strategy and hands-on optimization for all paid and organic social media channels
- Design, manage, and execute advanced email marketing programs
- Drive on-page optimization across key landing pages and high-traffic content
- Architect and lead the strategy focused on optimizing the customer journey across the entire lifecycle
- Define and personally champion the company's Account-Based Marketing strategy
- Provide strategic direction, mentorship, and project oversight to the small internal team
- Act as the key partner to the Marketing Operations function
- Work hand-in-glove with the Content Team to translate marketing strategies and SEO/SEM needs into a compelling content roadmap
- Utilize Google Analytics (GA4) and other reporting tools to meticulously analyze campaign performance
Requirements
- 10-15+ years of progressive experience in Marketing
- Minimum of 5-7 years in a senior leadership role focused on Growth Marketing and Demand Generation
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field
- Proven 'Player-Coach' capability: Must demonstrate deep, recent, hands-on experience in executing digital marketing tactics (SEO, SEM, Paid Social, Email)
- Expert-level knowledge in the practical application and management of core digital channels
- Demonstrated experience in developing and deploying successful ABM strategies
- Mandatory hands-on expertise with major CRM platforms (e.g., Salesforce) and Marketing Automation Platforms (e.g., Marketo, HubSpot, Pardot)
- Advanced proficiency in web analytics platforms
Benefits
- healthcare
- 401k
- paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Search Engine OptimizationSearch Engine MarketingAnswer Engine OptimizationEmail MarketingOn-page OptimizationAccount-Based MarketingDigital Marketing TacticsGrowth MarketingDemand GenerationWeb Analytics
Soft skills
LeadershipMentorshipStrategic DirectionProject OversightCollaboration