Traffic Analyst
Ignição Digital
full-time
Posted on:
Location Type: Hybrid
Location: Brazil
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About the role
- Produce and launch lead-generation, content distribution, remarketing, and ticket-sales campaigns on advertising platforms;
- Analyze the performance of existing campaigns and create reports that generate insights to increase ROAS and overall performance;
- Optimize ads and audience targeting;
- Design and implement traffic-generation strategies;
- Discover major breakthroughs and best practices in paid traffic and apply them across our various promotion channels;
- Write ad copy and scripts for recording and publishing ads;
- Record traffic lessons and participate in live Q&A sessions with multiple students, clarifying paid-traffic questions and guiding them through area processes;
- Answer operational traffic questions from students and members of the mentorship groups.
Requirements
- Experience in generating traffic using Meta Ads and Google Ads;
- Knowledge of strategies for lead generation, content distribution, remarketing, and ticket sales;
- Passion for analyzing statistics, data, and trends to identify patterns and correlations;
- Enthusiasm for learning new tools, concepts, and strategies;
- Strong skills in statistics, mathematics, and both analytical and qualitative thinking;
- Highly organized and detail-oriented;
- Mental clarity (ability to express an idea or hypothesis simply and clearly);
- Ability to evaluate campaign conversion and performance;
- Ability to actively participate in our educational products by teaching classes, delivering training, and producing other educational content for our students.
Benefits
- 🏥 Health plan with co-payment and full dental coverage;
- 🍽️ Meal voucher or food allowance on the Caju card (your choice);
- 🚌 Transportation allowance;
- 🎂 Day off during your birthday month;
- 👶 Childcare assistance for children up to 6 years old;
- 📚 Annual budget for training;
- 🏖️ Discounted membership/partnership with SESC;
- 💬 Access to a psychotherapy platform at an affordable rate;
- 💳 IGDcard for redeeming snacks from our snack machine;
- 🍻 Happy hours, team events, and a very pleasant work environment.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Meta AdsGoogle Adslead generationcontent distributionremarketingticket salesdata analysiscampaign optimizationad copywritingtraffic generation strategies
Soft Skills
analytical thinkingqualitative thinkingorganizational skillsdetail-orientedcommunication skillsteachingmentorshippassion for learningclarity of expressionproblem-solving