Marketing Insights Specialist

iCEV

Marketing Insights Specialist planning, executing, and optimizing multi-channel marketing campaigns at iCEV. Collaborating with sales and product teams to drive lead generation and brand awareness.

Posted 6/5/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Support growth initiatives by planning, executing, and optimizing multi-channel marketing campaigns.
Provide insight-driven recommendations to inform demand generation strategies and campaign planning.
Partner closely with sales and product teams to ensure insights are reflected in messaging, targeting, and campaign execution.
Support cross-functional alignment to maintain consistent messaging and effective lead handoffs.
Develop targeted content that educates, engages, and nurtures prospects throughout the buyer journey.
Execute and manage demand generation campaigns across multiple channels: email marketing, conferences and events, social media.
Plan, execute, and support webinars and other virtual events to generate leads and increase brand awareness.
Conduct market and adoption research to understand industry trends, customer behavior, usage patterns, and competitive positioning.
Identify and define target audiences by developing and maintaining detailed buyer personas.
Collect insights through surveys, focus groups, CRM data, and analytics tools.

Requirements

What you’ll need

Experience in marketing, demand generation, analytics, or a related field.
Proficiency in HubSpot or a similar CRM/marketing automation platform.
Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
Experience executing or supporting digital marketing campaigns (email, SEO, PPC, social media).
Strong communication and collaboration skills.
Ability to manage multiple projects and priorities in a fast-paced environment.
Bachelor’s degree in related field preferred.
Experience in education, EdTech, or B2B marketing preferred.
Familiarity with adoption or lifecycle marketing strategies.
Experience working cross-functionally with sales and product teams.

Benefits

Comp & perks

Equal Opportunity Employer

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationanalyticsdigital marketingemail marketingSEOPPCcontent developmentmarket researchbuyer personascampaign execution

Soft Skills

analytical skillsproblem-solving skillscommunication skillscollaboration skillsproject managementprioritizationinsight-driven recommendationscross-functional alignmentlead nurturingcustomer engagement