ICANotes LLC

Senior Digital Marketer

ICANotes LLC

full-time

Posted on:

Location Type: Remote

Location: Remote • Arizona, California, Colorado, Florida, Maryland, Minnesota, Montana, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Texas, Virginia, Washington • 🇺🇸 United States

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Job Level

Senior

Tech Stack

WordPress

About the role

  • Plan, execute, and optimize multi-channel advertising campaigns across Google Ads, Bing, Facebook, Instagram, and YouTube
  • Manage budgets, monitor performance, and continually improve ROI and conversion rates
  • Build landing pages and A/B test creative, copy, and calls-to-action for maximum impact
  • Develop SEO-optimized web copy, landing pages, and blog content in collaboration with content writers and product experts
  • Manage technical SEO, including site audits, schema markup, link building outreach, and analytics-driven improvement
  • Use AI-powered tools like Writesonic to enhance writing productivity and quality
  • Design and execute email marketing campaigns and multi-channel lead nurturing sequences using Zoho Campaigns and Zoho CRM
  • Build automation workflows with ZohoFlow and Zapier to streamline lead follow-up and engagement
  • Coordinate and promote educational webinars using BigMarker, including registration setup, reminders, and post-event nurturing
  • Create and schedule engaging organic and paid social content across platforms
  • Collaborate on visual content using Canva and ensure consistent branding across channels
  • Track KPIs, monitor performance dashboards, and report on key metrics
  • Recommend data-driven adjustments to campaigns and content strategy

Requirements

  • 5+ years of experience in digital marketing, preferably in a SaaS or healthcare technology company
  • Strong understanding of SEO, SEM, PPC, and lead generation funnels
  • Proficiency in Google Analytics, Google Ads Manager, Facebook Ads Manager, and YouTube Ads
  • Hands-on experience with Zoho CRM, Zoho Campaigns, ZohoFlow, WordPress, Canva, BigMarker, Writesonic, and Zapier (or similar tools)
  • Experience creating and executing email marketing, webinar, and multi-channel campaigns
  • Demonstrated success with technical SEO and link-building outreach
  • Exceptional writing, editing, and communication skills
  • Comfortable working remotely, self-directed, and collaborative within a cross-functional team
  • Strong analytical mindset and familiarity with marketing KPIs, ROI tracking, and A/B testing
  • Bonus: Experience in behavioral health, mental health, or EHR software marketing.
Benefits
  • Competitive salary commensurate with experience
  • Flexible remote work environment
  • Collaborative, supportive, and innovative team culture
  • Opportunities to shape the growth strategy of a mission-driven company
  • Ongoing professional development and access to the latest marketing technology

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOSEMPPClead generationA/B testingtechnical SEOlink buildingweb copy developmentemail marketingcampaign optimization
Soft skills
writingeditingcommunicationanalytical mindsetself-directedcollaborativeorganizationalperformance monitoringdata-driven decision makingcross-functional teamwork