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iara.

Senior Social Media Strategist, CDI / Freelance

iara.

Social Media Strategist at iara enhancing social media presence for a beauty app. Develops strategies, coordinates content production, and analyzes performance metrics.

Posted 7/10/2026full-timeParis • 🇫🇷 FranceSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and executing content strategies that drive brand awareness and conversion, with a strong focus on performance metrics and storytelling across social media platforms like Instagram and TikTok.

Highest-signal resume keywords
Social Media StrategyContent Production CoordinationPerformance Metrics AnalysisTeam ManagementBrand Growth on Instagram and TikTok

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Content StrategyEditorial Calendar ManagementKPI AnalysisStorytellingCampaign Management
Soft Skills
Strategic ThinkingHands-On LeadershipCollaboration
Industry Keywords
DTC BrandInfluencer PartnershipsOrganic GrowthBeauty ProductsWomen’s Products

About the role

Key responsibilities & impact
  • Define an overall strategy (acquisition, conversion, brand)
  • Build a strong, coherent and distinctive editorial line
  • Conceive formats that will make iara loved and understood (posts, videos, live streams, mini-series…)
  • Coordinate content production with our creators and partners
  • Oversee editorial calendars, launches and campaigns
  • Drive organic growth with a strong performance focus
  • Identify opportunities (trends, influencer partnerships, collabs) to amplify our awareness

Requirements

What you’ll need
  • 5+ years of experience in social media / content / brand within a startup, a DTC brand or a high-exposure agency
  • You have already grown a brand on Instagram and TikTok (organic and/or paid)
  • You understand performance, awareness and conversion objectives
  • You are as comfortable with storytelling as you are with KPIs
  • You have a strategic outlook but aren’t afraid to be hands-on
  • You know how to brief, manage and coordinate a team of creators / freelancers
  • Bonus if you already have experience in beauty, women’s products, or mobile apps

Benefits

Comp & perks
  • Remote work possible