Senior Social Media Strategist, CDI / Freelance

iara.

Social Media Strategist at iara enhancing social media presence for a beauty app. Develops strategies, coordinates content production, and analyzes performance metrics.

Posted 7/10/2026full-timeParis • 🇫🇷 FranceSeniorWebsite

About the role

Key responsibilities & impact

Define an overall strategy (acquisition, conversion, brand)
Build a strong, coherent and distinctive editorial line
Conceive formats that will make iara loved and understood (posts, videos, live streams, mini-series…)
Coordinate content production with our creators and partners
Oversee editorial calendars, launches and campaigns
Drive organic growth with a strong performance focus
Identify opportunities (trends, influencer partnerships, collabs) to amplify our awareness

Requirements

What you’ll need

5+ years of experience in social media / content / brand within a startup, a DTC brand or a high-exposure agency
You have already grown a brand on Instagram and TikTok (organic and/or paid)
You understand performance, awareness and conversion objectives
You are as comfortable with storytelling as you are with KPIs
You have a strategic outlook but aren’t afraid to be hands-on
You know how to brief, manage and coordinate a team of creators / freelancers
Bonus if you already have experience in beauty, women’s products, or mobile apps

Benefits

Comp & perks

Remote work possible

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Content StrategyEditorial Calendar ManagementKPI AnalysisStorytellingCampaign Management

Soft Skills

Strategic ThinkingHands-On LeadershipCollaboration