Marketing Advisor II

iA Financial Group (Industrial Alliance)

Marketing Advisor enhancing English and French direct-response campaigns for iA Financial Group’s voluntary group insurance products. Analyzing performance, developing strategies, and creating digital and print content.

Posted 8/20/2026full-timeVancouver • 🇨🇦 CanadaMid-LevelSenior💰 CA$70,000 - CA$80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing complex marketing campaigns, creating bilingual content, and optimizing campaign performance through data analysis. Strong project management and collaboration skills are essential for supporting cross-functional teams and achieving divisional objectives.

Highest-signal resume keywords

Bilingual Proficiency in English and FrenchMarketing Campaign ManagementContent Creation and ReviewProject Management SkillsCollaboration with Cross-Functional Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentCampaign Performance AnalysisSales Tactics ImplementationContent Creation for Various MediumsProcess Improvement

Soft Skills

Professional Communication SkillsOrganizational SkillsAdaptabilityProblem-Solving Abilities

Certifications & Qualifications

Degree in Marketing or Related Discipline

Industry Keywords

Marketing CampaignsBilingual ContentPromotional OffersSales CollateralCross-Functional Collaboration

About the role

Key responsibilities & impact

Manage complex marketing campaigns for unique groups, new products, and promotional offers
Create efficient processes and provide guidance to team members for successful campaign execution
Develop marketing strategies, communication plans, and sales tactics supporting divisional objectives, product launches, and key accounts
Analyze campaign performance and identify opportunities for improvement
Implement recommendations to optimize campaign results
Collaborate with designers by providing direction and feedback on marketing materials
Support review and continuous improvement of French-language content
Create English and French content for websites, social media, sales collateral, brochures, proposals, presentations, sales letters, and email campaigns
Collaborate with Account Executives, management, and cross-functional teams to support clients, business initiatives, and product launches

Requirements

What you’ll need

Degree in marketing or a related discipline
Experience in marketing, content creation, business improvement initiatives, staff training, and reviewing, verifying, and approving the work of others
Advanced English and French proficiency; fully bilingual in French and English, written and spoken
Ability to create effective and professional marketing communications across various mediums
Strong project management, organizational, and prioritization skills
Ability to coordinate meetings, manage multiple priorities, follow up on deliverables, and provide recommendations
Adaptability and problem-solving abilities
Professional communication skills
Ability to collaborate with Account Executives, management, cross-functional teams, internal partners, and external stakeholders

Benefits

Comp & perks

Flexible group insurance
Competitive pension plan
Stock purchase plan
Vacation and wellness/personal development days
Telemedicine
Employee and family assistance program
Ergonomic furniture program
Performance bonus
Discounts on iA products
Hybrid work environment with flexibility and access to innovative workspaces
Learning and development opportunities
Healthy, safe, fair, and inclusive work environment