Director, Performance – Digital Marketing
iA Financial Group (Industrial Alliance)
full-time
Posted on:
Location Type: Office
Location: Québec • 🇨🇦 Canada
Visit company websiteJob Level
Lead
About the role
- Develop and execute a digital performance marketing strategy (acquisition, conversion)
- Contribute to the martech strategy: optimization of marketing technologies
- Oversee SEO/SEM experts and social media specialists
- Collaborate with business units and content teams
- Maximize collaboration with data teams
- Optimize reporting, dashboards, and KPIs
- Monitor digital trends and developments
Requirements
- Minimum 12 years' experience in digital marketing
- 7 years of team management experience
- Expertise in SEO, SEM, social media, web analytics (cybermetrics), and martech platforms
- Strong command of marketing automation tools, CRM systems, and advertising platforms
- Advanced proficiency in English
Benefits
- Flexible group benefits
- Competitive retirement plan
- Employee stock purchase plan
- Vacation program including wellness and personal development days
- Telemedicine
- Employee and family assistance program
- Ergonomic furniture program
- Performance bonuses
- Discounts on iA products
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital performance marketingSEOSEMweb analyticsmartech platformsmarketing automation toolsCRM systemsadvertising platforms
Soft skills
team managementcollaborationcommunication