Director – Promotion and Communications

iA Financial Group (Industrial Alliance)

Director leading promotion and communications for iA Financial Group’s insurance, savings, and retirement sectors. Developing go-to-market strategies, campaigns, budgets, and high-performing teams across Canada.

Posted 8/4/2026full-timeQuebec City • 🇨🇦 CanadaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing business strategies for the Individual Insurance, Savings, and Retirement sector, with a strong focus on leading teams and managing complex projects. Proficient in strategic communication, budget management, and stakeholder engagement across diverse teams and markets.

Highest-signal resume keywords

Strategic ThinkingLeadershipProject ManagementMarketing StrategyBilingual Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingCorporate CommunicationsBudget ManagementCampaign DevelopmentMarket AnalysisProject PrioritizationStakeholder InfluenceTeam LeadershipBusiness StrategyDifferentiated Campaigns

Soft Skills

Political AcumenOrganizational SkillsAutonomyAdvisory SkillsCommunication

Certifications & Qualifications

Bachelor’s Degree in MarketingMaster’s Degree in Marketing

Industry Keywords

Individual InsuranceSavingsRetirementGo-To-Market StrategyMarket TrendsCompetitive PositioningCross-Functional TeamsTarget AudiencesPromotional StrategiesBusiness Objectives

About the role

Key responsibilities & impact

Participate in developing and executing the business strategy for the Individual Insurance, Savings, and Retirement sector
Lead go-to-market, promotion, and communication strategies for individual insurance, savings, and retirement products
Guide delivery of differentiated campaigns tailored to target audiences, market competition, and partner needs
Monitor market trends and competitive positioning
Define marketing and communication budgets and manage budget tracking
Act as strategic advisor and business partner to senior leadership and cross-functional teams
Lead, coach, and engage approximately 20 employees to deliver initiatives and achieve business objectives

Requirements

What you’ll need

Strong strategic thinking and political acumen
Ability to manage complex projects, prioritize effectively, and lead multiple initiatives simultaneously
Exceptional leadership, autonomy, and organizational skills
Ability to advise senior leadership teams and influence key stakeholders
Over 15 years of experience in marketing and corporate communications
At least 5 years of experience leading teams
Bachelor’s or master’s degree in Marketing or a related field
Advanced level of French
Intermediate level of English
Ability to communicate, advise, and coordinate with partners, internal clients, and teams located across Canada

Benefits

Comp & perks

Learning and development opportunities
Artificial intelligence tools available to everyone
Hybrid work environment with flexibility and access to innovative workspaces
Flexible group insurance coverage and telemedicine services
Competitive retirement savings plan
Employee share purchase plan
Vacation program
Wellness days
Personal development opportunities
Employee and family assistance program
Ergonomic furniture program
Performance bonus
Discounts on iA products