Senior Advisor, Relationship Marketing

iA Financial Group (Industrial Alliance)

Senior Advisor leading relationship marketing strategies at iA Auto and Home Insurance. Focusing on automated communications and optimizing customer experiences in marketing initiatives.

Posted 6/17/2026full-timeQuebec • 🇨🇦 CanadaSeniorWebsite

About the role

Key responsibilities & impact

Act as a business leader in automated and personalized marketing
Ensure alignment between the marketing strategic vision, business needs, and technological execution
Define, evolve, and challenge the relationship marketing strategy
Translate business needs into clear functional requirements and collaborate closely with analytics, BI, martech, and IT teams
Design and prioritize automated communication programs across the entire customer lifecycle
Define performance indicators (KPIs) and implement tracking mechanisms
Ensure continuous optimization of automated campaigns
Proactively identify risks, dependencies, and potential issues
Propose mitigation measures
Contribute to change management within internal teams
Ensure monitoring of best practices and trends in marketing automation, CRM, and marketing technologies

Requirements

What you’ll need

Strong expertise in marketing automation, relationship marketing, and CRM
Knowledge of key platforms (Salesforce, HubSpot, or Adobe)
Familiarity with data ecosystems (CDP, Snowflake)
Understanding of omnichannel strategies (personalization, NBA/NBO)
Ability to translate business needs into concrete solutions and collaborate effectively with analytics teams
Strong understanding of multichannel marketing (email, SMS, web, social media)
Knowledge of applicable legal requirements (Law 25, CASL, PIPEDA, consent)
Strong communication and influencing skills
Strategic mindset focused on results
Autonomy in complex and evolving environments
Bachelor’s degree in marketing, business administration, e-commerce, or a related field
Minimum of 7 years of relevant experience, including at least 5 years in marketing automation, relationship marketing, or CRM
Master’s degree and knowledge of the property and casualty insurance sector are considered assets
Functional level of French proficiency

Benefits

Comp & perks

Flexible group insurance
Competitive pension plan
Stock purchase plan
Vacation and wellness/personal development days
Telemedicine
Employee and family assistance program
Ergonomic furniture program
Performance bonus
Discounts on iA products

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing automationrelationship marketingCRMdata ecosystemsomnichannel strategiesmultichannel marketingperformance indicatorstracking mechanismschange managementpersonalization

Soft Skills

communication skillsinfluencing skillsstrategic mindsetautonomycollaborationrisk identificationproblem-solvingoptimizationadaptabilityleadership

Certifications

Bachelor’s degree in marketingBachelor’s degree in business administrationBachelor’s degree in e-commerceMaster’s degreeknowledge of Law 25knowledge of CASLknowledge of PIPEDAconsent management