Senior Advisor, Product Marketing

iA Financial Group (Industrial Alliance)

Senior Advisor, Product Marketing developing go-to-market strategies for insurance and savings solutions. Analyzing market data and leading strategic projects at iA Financial Group.

Posted 5/29/2026full-timeMontreal • 🇨🇦 CanadaSeniorWebsite

About the role

Key responsibilities & impact

Develop and deploy integrated go-to-market strategies
Analyze the market, competition, and performance data
Define value propositions, customer journeys, and sales arguments
Design and implement growth strategies
Ensure the optimization of digital product presence
Lead large-scale strategic projects
Act as an advisor to internal partners and senior management
Define and track marketing initiative performance indicators

Requirements

What you’ll need

Minimum of 8 years of relevant experience in strategic marketing
Bachelor's degree in marketing (master's degree is an asset)
Strong data analysis and market monitoring capabilities
Proficiency in Microsoft Office tools
Advanced level of English proficiency
Strong rigor in project and priority management

Benefits

Comp & perks

Flexible group insurance
Competitive pension plan
Vacation plan
Telemedicine
Employee and family assistance program
Discounts on iA products

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysismarket monitoringgo-to-market strategiesgrowth strategiesdigital product optimizationperformance indicatorsvalue propositionscustomer journeyssales argumentsstrategic project management

Soft Skills

leadershipadvisory skillsproject managementpriority managementcommunicationorganizational skillsanalytical thinkingstrategic thinkingcollaborationproblem-solving

Certifications

Bachelor's degree in marketingMaster's degree in marketing