Advisor, Promotion and Communication

iA Financial Group (Industrial Alliance)

Marketing communications advisor developing campaigns, go-to-market plans, and events for iA Financial Group, a Canadian insurance, savings, and wealth management provider. Driving AI-enabled communications and continuous improvement.

Posted 9/4/2026full-timeQuebec City • 🇨🇦 CanadaSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing multi-channel marketing and communication strategies, with a strong focus on campaign performance analysis and integration of advanced tools like AI and automation. Proficient in managing projects, optimizing communication processes, and delivering high-quality content across various platforms.

Highest-signal resume keywords

10+ Years Experience In MarketingAdvanced Proficiency With ExcelProficiency With HubSpotAdvanced Proficiency In FrenchStrong Analytical Abilities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentContent ProductionCommunication PlanningPerformance AnalysisProject ManagementMarketing PracticesChange ManagementEvent CoordinationDigital MarketingPrint Marketing

Soft Skills

Excellent Organizational SkillsAttention To DetailCommitment To DeadlinesIntellectual CuriosityContinuous Improvement Mindset

Tools & Technologies

HubSpotPower BIEmail Marketing ToolsAutomation ToolsAI Integration

Industry Keywords

Multi-Channel PromotionGo-To-Market PlansAdvertising CampaignsCustomer EngagementMarket Dynamics

About the role

Key responsibilities & impact

Develop and execute multi-channel promotion, communication, and go-to-market plans
Produce and coordinate advertising campaigns, mass email communications, and promotional content in digital and print formats
Plan, write, and distribute communications for various audiences, including emails, articles, and presentations
Define key messages and ensure consistency, quality, and alignment across communications
Integrate content into platforms, optimize distribution lists and communication calendars, and oversee production timelines and deliverables
Analyze campaign and communication performance using advanced Excel and provide continuous-improvement recommendations
Advance marketing and communication practices through automation, personalization, and artificial intelligence
Participate in change management initiatives for products, tools, and business processes
Plan and coordinate marketing and sales events, including logistics, advisor experience initiatives, customer engagement activities, and documentation

Requirements

What you’ll need

Ability to manage multiple projects simultaneously in a fast-paced environment
Excellent organizational skills and attention to detail
Strong commitment to meeting deadlines
Strong analytical abilities, intellectual curiosity, and a continuous improvement mindset
10 or more years of experience in marketing, communications, or a related field
Bachelor's degree in communications, business administration, or a related discipline
Advanced proficiency with Excel
Proficiency with marketing tools such as HubSpot and Power BI
Strong interest in artificial intelligence and ability to integrate AI into day-to-day work practices
Solid understanding of marketing practices and market dynamics
Advanced proficiency in French, with effective verbal and written communication with French-speaking colleagues, partners, and stakeholders
Advanced English proficiency required for business documents, meetings, and daily collaboration with English-speaking sales teams

Benefits

Comp & perks

A work environment where learning and development merge with a collective pursuit of excellence
AI is in everyone's hands, empowering you to increase your personal effectiveness while supporting the organization's growth
A healthy, safe, equitable, and inclusive environment where potential can be freely expressed and developed
The opportunity to work in a hybrid environment supported by flexibility and access to inspiring and innovative workspaces
Flexible group insurance plans
Competitive retirement savings plan
Employee share purchase plan
Vacation program, wellness days, and personal development days
Telemedicine services
Employee and Family Assistance Program (EFAP)
Ergonomic furniture program
Performance bonus
Discounts on iA products