Social Media Manager

Hydraid®

Social Media Manager responsible for developing Hydraid's brand presence on Instagram and other channels. Collaborating with teams for content production and community building.

Posted 7/27/2026full-timeMünchen • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

You develop the social media strategy for our channels, including target audiences, formats, posting frequency and editorial planning.
You plan and oversee all content and productions – from Stories to Reels, from posts to partnerships.
You work closely with our Content Team and Partnerships Team to initiate and execute strong creator and sports collaborations for social media.
You develop formats, series and recognizable content elements that increase reach, follower growth and engagement.
You know how to tell stories that direct attention to our projects.
You translate our brand tonality into imagery, video and captions – sporty, smart and engaging.
You analyze performance, derive learnings and continuously develop our content strategy based on data.
You ensure a consistent brand presence – in aesthetics, language and attitude.

Requirements

What you’ll need

Minimum 3–5 years of experience in social media management or content creation.
You have a strong eye for aesthetics, visual language, copywriting and trends, and know how to apply them in a brand-appropriate way.
You understand the mechanics of Instagram and LinkedIn, from algorithms to format variety.
You have previously built or evolved brand presences, ideally in a startup, DTC, agency or media environment.
You can develop content ideas around product education and make that content exciting and engaging.
You can plan, coordinate and execute independently – including collaboration with creators and internal teams.
You work creatively and strategically with clear goals – reach, community, performance.
You bring initiative, structure and enthusiasm – for a growing startup and its vision.

Benefits

Comp & perks

Immediate start in a creative, high-impact role at a fast-growing startup.
4-day work week with full salary (35 hours/week, Fridays off – long weekends every week!).
Option to work 1–2 days per week from home, otherwise in our office in Munich.
Lots of responsibility, short decision-making paths, flat hierarchies – and a team with genuine enthusiasm for Hydraid’s vision.
Fair compensation, 22 vacation days and practically every Friday off.