Human Interest

Partner Marketing Manager

Human Interest

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $115,000 - $120,000 per year

Job Level

Mid-LevelSenior

About the role

  • Collaborate with the national and channel partnership teams to develop, plan, and execute high-impact marketing strategies and content (e.g., custom presentations, email campaigns, collateral) that drive tangible outcomes and align seamlessly with the broader Revenue organization and corporate objectives.
  • Develop and own the creation of sales enablement marketing materials and content specifically designed to empower Partner Account Managers and accelerate partner-sourced referrals and bookings.
  • Develop and own the creation of Account Executive sales marketing materials and content specifically designed to accelerate deal closure.
  • Spearhead the creation and execution of joint to-, with-, and through-partner marketing campaigns—including but not limited to webinars, blogs, print ads and email marketing—to expand reach and generate demand.
  • Design and manage end-to-end event strategies, including custom messaging, pre- and post-event marketing, and on-site activation to maximize lead generation and pipeline opportunities.
  • Own the analysis and reporting of campaign performance, translating data into actionable insights to optimize tactics and demonstrate marketing's contribution to the organization's growth.
  • Proactively identify, develop, and implement process improvements and new marketing initiatives to continuously optimize the partner marketing engine for lead and bookings growth.
  • Partner with the growth marketing team to ensure consistent brand messaging and positioning across all partner-facing initiatives, maximizing campaign effectiveness and supporting cross-functional goals.

Requirements

  • 4+ years of relevant experience (demand generation, partner marketing, campaign marketing, field marketing)
  • Excellent interpersonal and cross-functional skills – you have the ability to think and communicate creatively, thoughtfully, and on your feet with diverse technical and non-technical team members
  • Exceptional writing skills, with a proven ability to craft compelling copy for emails and collateral that resonates with specific audiences and value propositions.
  • Proven ability to work effectively across marketing and sales organizations
  • Demonstrated ability to analyze marketing data, derive actionable insights, and make data-driven decisions to optimize campaign performance and achieve goals.
  • Experience working in a fast-paced, high-growth software company where change is a constant
  • Self-starter, ability to lead innovative, entrepreneurial efforts and drive for excellence
  • Ability to manage multiple projects, determine project urgency and execute detailed action plans
  • Able to function independently, as well as collaboratively with other team members
  • Familiarity with Smartsheet, Salesforce, Pardot, Hubspot, and Outreach a plus
Benefits
  • A great 401(k) plan: Our own! Our 401(k) includes a dollar-for-dollar employer match up to 4% of compensation (immediately vested) and $0 plan fees
  • Top-of-the-line health plans, as well as dental and vision insurance
  • Competitive time off and parental leave
  • Addition Wealth: Unlimited access to digital tools, financial professionals, and a knowledge center to help you understand your equity and support your financial wellness
  • Lyra: Enhanced Mental Health Support for Employees and dependents
  • Carrot: Fertility healthcare and family forming benefits
  • Candidly: Student loan resource to help you and your family plan, borrow, and repay student debt
  • Monthly work-from-home stipend; quarterly lifestyle stipend
  • Engaging team-building experiences, ranging from virtual social events to team offsites, promoting collaboration and camaraderie.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationpartner marketingcampaign marketingfield marketingdata analysiscopywritinglead generationprocess improvementevent strategymarketing optimization
Soft skills
interpersonal skillscross-functional communicationcreative thinkingwriting skillsproject managementself-startercollaborationentrepreneurial mindsetadaptabilityattention to detail