HUB International

Field Marketing Specialist

HUB International

full-time

Posted on:

Location Type: Hybrid

Location: Acton • Massachusetts • United States

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About the role

  • Coordinate with manager on executing marketing initiatives in assigned region marketing plans
  • Support managing strategy logistics in marketing events (virtually & in-person) in assigned regions including event schedules, promotion, follow-up campaign and tracking performance to drive growth
  • Manage logistics in lead generation campaigns (trade shows, sponsorships and speaking engagements, etc.) in assigned regions from start to finish including research (testing and optimizing), booking/contacts, coordinating day-of logistics with local offices, follow-up campaign and tracking performance to drive growth
  • Manage advertising campaigns (digital and print) in assigned regions including research (testing and optimizing), booking/contacts, content creation, working with the design team and tracking performance to drive growth
  • Support lead nurture and lead re-engagement programs and work with sales on opportunities with a lead qualification process
  • Keep a pulse on new and creative opportunities to drive lead generation in assigned territories
  • Provide support for all other members of the field marketing team and their duties as needed
  • Provide proactive consultative services to the team (internal & external) that are within project scope to drive towards a marketing center of excellence and shared goals

Requirements

  • Bachelor’s degree in Marketing, Communications, or related area
  • Minimum of 4+ years of experience in a corporate or agency environment with involvement in executing marketing strategies
  • Solid understanding of demand generation program creation, execution, measurement, analysis and reporting
  • Strong understanding and demonstrated proficiency on leveraging CRM and marketing automation tools (Microsoft CRM preferred)
  • Highly organized with the ability to juggle competing demands, priorities, and resources
  • Self-motivated “go-getter”, strong-willed, with a positive attitude who thrives in a fast-paced environment and can react to changing priorities
  • Strong attention to detail and keen focus on quality.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible working hours
  • Paid time off
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationmarketing strategy executioncampaign managementcontent creationperformance trackinglead generationlead qualificationevent managementdata analysisreporting
Soft skills
highly organizedself-motivatedstrong attention to detailpositive attitudeability to juggle competing demandsstrong-willedadaptabilityteam supportconsultative servicesfocus on quality
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communications