HRE GROUP

Social Media Analyst, Mid-level

HRE GROUP

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Plan and execute the content strategy for TikTok, ensuring brand consistency, visual quality, and excellence in copywriting
  • Plan TikTok content aligned with brand objectives and the campaign calendar
  • Adapt campaigns, launches, and activations to the platform’s format and language
  • Develop captions, video scripts, campaign narratives, and creative copy
  • Ensure message clarity, consistent tone of voice, and storytelling aligned with brand identity
  • Collaborate with Art Direction to create briefs, validate assets, and develop copy
  • Participate in content productions, shootings, recordings, and creative reviews when necessary
  • Monitor TikTok performance metrics (engagement, saves, shares, reach)
  • Identify learnings and optimization opportunities based on data

Requirements

  • Strong experience with TikTok (minimum 2–3 years)
  • Excellent copywriting and storytelling skills
  • Ability to translate strategy into clear, creative, and engaging content
  • Organized, creative, and detail-oriented
  • Experience with beauty, lifestyle, or consumer brands
  • Aesthetic sensibility and a strong visual repertoire
  • Understanding of performance metrics and social media analytics
  • Nice-to-haves: previous experience with product launch campaigns
  • Experience working in integrated creative teams (social + design)
Benefits
  • CLT employment
  • iFood Benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingstorytellingcontent strategysocial media analyticsperformance metricscreative copyvideo scriptscampaign narrativescontent productionTikTok
Soft Skills
organizedcreativedetail-orientedcollaborationcommunication