GTM Engineer

HowNow

GTM Engineer building HubSpot, automation, and lead-routing systems for HowNow’s learning platform. Connecting Marketing and Sales to accelerate deals and smarter growth.

Posted 8/24/2026full-timeLondon • 🇬🇧 United KingdomJuniorMid-Level💰 £50,000 - £62,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in GTM engineering and revenue operations, with a strong focus on building automated outbound systems and managing the GTM tech stack. Proficient in lead scoring, data reporting, and integration with HubSpot to enhance sales processes and collaboration with marketing.

Highest-signal resume keywords

GTM EngineeringHubSpot ManagementLead Scoring and RoutingNo-Code AutomationAI Tools for GTM

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Applicant Tracking System Keywords

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Hard Skills

List BuildingLead GenerationSQLAPIsData ReportingData CleanlinessScriptingSequencersAutomationGTM Tech Stack Management

Soft Skills

CollaborationPartnership with MarketingProblem Solving

Tools & Technologies

HubSpotGTM ToolsSpreadsheetsAI Personalization

Industry Keywords

Revenue OperationsOutbound Demand GenerationIntent-Driven Lead ScoringSales Process Automation

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own list building and targeting by sourcing appropriate accounts and contacts
Design and build automated outbound systems using sequencing, enrichment, and AI personalization
Own the GTM stack and its integrations with HubSpot
Build an intent-driven lead conveyor belt that scores and routes inbound and outbound leads by fit and intent
Partner with Marketing on automated lead infrastructure
Identify and automate manual, repetitive steps slowing the sales process
Own HubSpot as the system of record
Maintain reporting on pipeline, conversion, and deal-stage bottlenecks
Use reporting data to improve the GTM system
Partner with Marketing on attribution data and tracking
Evaluate, select, integrate, and retire GTM tools as the company scales
Connect Sales, Marketing, and Product to ensure systems are adopted

Requirements

What you’ll need

Two or more years in GTM engineering, growth engineering, revenue operations, or outbound-heavy demand generation, with systems you can point to and walk through
Hands-on experience with enrichment and list building, sequencers, no-code automation, and HubSpot, including workflows, lists, reporting, and maintaining data cleanliness
Comfortable with APIs, spreadsheets, SQL at depth, and light scripting
Experience scoring and routing leads based on fit and intent
Experience owning a GTM tech stack end to end, including selecting, integrating, and retiring tools
Comfortable partnering with Marketing and Sales
Fluency in AI tools for GTM
Must work in a hybrid arrangement with two days per week in the London office

Benefits

Comp & perks

10% discretionary bonus
Hybrid working (2x a week in our London office, Tuesday/Wednesday and Thursdays) and flexible working hours
Work from anywhere, for up to two weeks per quarter
Wind-down Fridays: no meetings from 2pm onwards on Fridays
Enhanced maternity and paternity policies
25 days holiday, plus bank holidays and your birthday day off
Enhanced employee pension scheme
Private health insurance through Bupa, plus access to Yulife
Annual £500 learning and development budget
Dog-friendly offices
Monthly socials
Access to HowNow+ learning platform
Cycle to Work scheme
Financial wellbeing support via Mintago