
Field Marketing Manager
Honeycomb.io
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $122,500 - $144,000 per year
About the role
- Drive revenue by partnering closely with sales to identify and engage target accounts through integrated field programs - including campaigns, regional initiatives, and high-impact experiences
- Planning, producing, and executing 3rd party and 1st party events that are virtual and/or in-person
- Align internal teams (sales, marketing, customer success, etc.) on goals, expectations, timelines, deliverables, attendee-sponsor list acquisition, event logistics, and performance reporting.
- Collaborating with the demand gen team on programs that drive pre-show interest, attendance, and post-show conversion activity and engagement
- Own and optimize key performance metrics (pipeline, influenced revenue, conversion rates, net-new contacts) to guide strategy and maximize program performance
- Reporting on the impact that field events have on top target accounts, including account engagement and pipeline growth. This includes ensuring that attribution is being correctly and properly reported.
- Aligning with key stakeholders, such as sales and PR to maximize value and accelerate deals
- Assist leadership with initiatives and projects, as needed
Requirements
- 4-7 years experience in field marketing, preferably in B2B SaaS market
- Experience developing and executing ABM strategies a plus
- Strong working knowledge of AI-powered tools to support marketing workflows - using AI to drive creative innovation, accelerate execution, improve program effectiveness, and scale regional impact
- Experience with Salesforce
- Experience Outreach, Asana, Highspot, and/or gifting platforms is a plus.
- Excellent written and verbal communication skills
- Experience in and a passion for converting amazing events into qualified leads driving the business forward
- Exhibit creative problem-solving skills and ability to identify next steps, with meticulous attention to detail and deadlines
- Proven capacity for exceptional customer service to internal and external stakeholders.
- A self-starter with the initiative to drive projects to completion independently
- The desire to excel in a fast-paced environment
- You love being part of a highly-energized team. Innovate, collaborate, celebrate.
- Experience with Google Sheets, Google Slides, and Google Drive, Slack with ability to learn new software quickly
- Available to travel up to 40%
- Culture values
Benefits
- A stake in our success - generous equity with employee-friendly stock program
- It’s not about how strong of a negotiator you are - our pay is based on transparent levels relative to experience
- Time to recharge - Unlimited PTO and paid sabbatical
- A distributed-first mindset and culture (really!)
- Home office, co-working, and internet stipend
- Full benefits coverage for employees, with additional coverage available for dependents
- Up to 16 weeks of paid parental leave, regardless of path to parenthood
- Annual development allowance
- And much more...
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
field marketingABM strategiesevent planningperformance metricspipeline growthcustomer engagementlead generationdata reportingcreative problem-solvingattention to detail
Soft Skills
communication skillscustomer serviceinitiativeteam collaborationadaptabilityproject managementcreativitytime managementself-starterpassion for events