Web Analyst – Marketing, Data
home24 SE
full-time
Posted on:
Location Type: Hybrid
Location: Berlin • Germany
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Tech Stack
About the role
- You drive the implementation and maintenance of tracking concepts in GA4 and sGTM, refining event structures and debugging discrepancies to ensure delivery of high-quality data e.g. for attribution modeling and the design and evaluation of A/B tests
- You evaluate the performance of marketing campaigns across various channels
- You don't just deliver numbers, but interpret data to help the team understand trends and optimize ROI
- You build and maintain interactive dashboards (e.g., in Tableau or Looker) to monitor key marketing metrics, translating business requirements into clear visualizations
- You look beyond standard KPIs to investigate the 'why' behind the data, conducting ad-hoc deep dives to uncover the root causes of performance shifts and user behavior
- You act as a contact person for analytical questions regarding GA4, helping stakeholders understand their data usage needs
- You monitor the data flow to ensure accuracy and support the team in identifying and fixing bugs in the tracking landscape
Requirements
- You have professional experience in web analytics, data analysis, or a related field, ideally within an e-commerce environment
- You have hands-on experience with Google Analytics 4 (GA4) and (server-side) Google Tag Manager (sGTM)
- You are proficient in SQL, capable of merging and transforming large-scale datasets from diverse sources. Proficiency in Python is a strong plus for building scalable data solutions
- You have a basic understanding of HTML, CSS, and JavaScript to comprehend how tracking is implemented
- You have excellent English skills and can communicate your findings in a clear, structured way
- You thrive in cross-functional collaboration, acting as a bridge between marketing, data, and tech teams.
Benefits
- Up to 30 days paid vacation each year to unwind and recharge
- City mobility with a subsidized public transportation ticket and our eco-friendly bike leasing program
- Company benefits including a pension scheme, 30 % off the home24 assortment, and employee discounts at partner organizations
- Extensive learning opportunities from our home24 academy and external partners
- Room for growth and development within your role through regular feedback rounds
- Hybrid working model: you have the flexibility to work from home on Wednesdays and Fridays in our standard working mode
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Google Analytics 4server-side Google Tag ManagerSQLPythonHTMLCSSJavaScriptdata analysisA/B testingdata visualization
Soft Skills
communicationcross-functional collaborationdata interpretationproblem-solvinganalytical thinkingattention to detailstakeholder managementtrend analysisroot cause analysisorganizational skills