Digital Marketing Executive

Hirsch Group (fka Vitaprotech)

Digital Marketing Executive at Hirsch Group executing digital campaigns and managing HubSpot workflows for international marketing. Responsible for website management, email marketing, and campaign reporting.

Posted 7/25/2026full-timeLyon • 🇫🇷 FranceMid-LevelSenior💰 €35,000 - €42,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing digital marketing campaigns using HubSpot, including email marketing, landing page creation, and website management. Proficient in analytics and reporting, ensuring compliance with data protection requirements while maintaining high data quality.

Highest-signal resume keywords

HubSpot Marketing HubDigital Marketing ExecutionGoogle Analytics 4Web Content ManagementBilingual in French and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingLanding Page CreationHTMLCSSCampaign TrackingMarketing AutomationData Protection CompliancePerformance ReportingLead NurturingSegmentation

Tools & Technologies

HubSpotSanity CMSGoogle Search ConsoleLinkedIn Campaign ManagerSocial Media Management Tools

Industry Keywords

B2B MarketingTechnical MarketingRegulated EnvironmentDigital CampaignsSEO Best Practices

About the role

Key responsibilities & impact

Execute digital campaigns: build, test and deploy campaigns, workflows and email communications in HubSpot
Email marketing: create, build, test and schedule responsive email campaigns
Landing pages and forms: create and publish conversion-focused landing pages and forms
Website management: maintain and update website content, publish new pages, ensure brand consistency and support SEO best practices
Marketing automation: configure and maintain lead nurturing and lifecycle workflows
Analytics and reporting: implement accurate campaign tracking and produce regular performance reports
Compliance and data quality: ensure digital marketing activities comply with data protection requirements

Requirements

What you’ll need

Bachelor’s degree or equivalent in Digital Marketing, Marketing, Communications or a related field
3+ years of hands-on experience executing digital marketing, ideally in a B2B, technical, security or regulated environment
Practical expertise with HubSpot Marketing Hub as a day-to-day operator: campaigns, workflows, emails, landing pages, lists, segmentation and reporting
Experience with web content management (ideally Sanity CMS) and basic HTML/CSS knowledge for email and webpage updates
Knowledge of Google Analytics 4, Google Search Console, platform reporting and UTM tracking best practices
Familiarity with LinkedIn Campaign Manager and social media scheduling/management tools
Fluency in French and English, both written and spoken

Benefits

Comp & perks

Holiday vouchers (chèques‑vacances) for you and your children
Employee Works Council (CSE) benefits
Meal vouchers of €12, with 60% employer contribution
Company health insurance with 70% of the premium paid by the employer
Option to purchase unused RTT days
Profit-sharing bonus with employer contribution
Referral bonus of €1,000 through the Hirsch Group referral program
Sustainable mobility allowance (carpooling, cycling and public transport) up to €900 per year