Salary
💰 $72,000 - $90,000 per year
About the role
- Lead media & influencer relations, pitching and relationship-building with business, finance, and industry publications
- Develop and execute influencer and amplification strategies across LinkedIn, business podcasts, and niche financial media
- Use social media channels to elevate client visibility and support earned efforts
- Track media performance and demonstrate ROI using insights and reporting tools
- Mentor junior team members and coach media relations and pitching skills
- Lead tactical delivery of client programs including media relations, executive thought leadership, awards, speaking, and content
- Own day-to-day client communications and lead weekly PR calls
- Manage projects end-to-end ensuring quality, deadlines, and strategic alignment
- Develop quarterly PR plans and campaign calendars including trend-based storytelling and leadership themes
- Monitor industry, competitor, and regulatory news for proactive commentary opportunities
- Lead media training sessions including message development and follow-up deliverables
- Assist in planning and allocating budgets and internal team resources
- Write and edit press releases, pitches, executive commentary, contributed articles, blogs, speaking abstracts, awards, messaging documents, backgrounders, Q&As, and media briefing books
- Translate complex ideas into compelling, accessible narratives with consistent tone and brand alignment
- Lead client reporting, apply data to evolve storytelling and optimize campaign outcomes
- Collaborate cross-functionally with content, design, social, and strategy teams to ensure integrated service delivery
- Support AI adoption by identifying tools that enhance research, precision, or efficiency
- Support new business efforts with research and pitch participation and represent the agency at industry events
Requirements
- 3–5 years of PR/communications experience in an agency setting (required)
- Experience in financial services, insurance technology, or other professional services industries (required)
- Strong media relationships across business, financial, and trade outlets (e.g., CNBC, Bloomberg, WSJ, Business Insider, Insurance Journal)
- Ability to distill complex business topics into engaging stories for diverse media audiences
- Excellent writing and editing skills across formats
- Confidence managing client relationships and internal teams
- Familiarity with analytics tools and reporting best practices
- Skilled media strategist and savvy communicator
- Collaborative, solutions-oriented, and growth-minded approach