Highwire PR

Public Relations Account Manager, B2B Technology, Cybersecurity, Financial Services

Highwire PR

full-time

Posted on:

Origin:  • 🇺🇸 United States • Iowa, Oregon

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Job Level

Mid-LevelSenior

Tech Stack

Assembly

About the role

  • Lead 3 to 4 PR teams developing high-level strategy and delivering on client goals
  • Drive media, influencer and social media programs and campaigns
  • Develop campaign and PR program plans and set aggressive but achievable goals
  • Generate and edit press releases, fact sheets, backgrounders, biographies, pitches, Q&As, contributed articles, award submissions and other communications materials
  • Manage client relationships as day-to-day contact and ensure client success
  • Develop budgets, allocate team priorities and identify opportunities to increase budget
  • Lead media training sessions and follow-up work including key message development
  • Measure ROI of communications activities and amplify media coverage
  • Maintain and develop media and influencer relationships; engage media for agency initiatives
  • Manage and mentor direct reports including goal setting and performance reviews
  • Participate in new business development and represent the agency at networking events
  • Use Highwire social channels and contribute to the Highwire blog
  • Support teams and manage up and down; uphold professional and respectful team culture

Requirements

  • 5+ years of experience growing teams and delighting clients
  • Ability to lead 3 to 4 teams
  • Rock-solid writing skills
  • In-depth knowledge of the technology industry
  • Proficiency with all things digital and social
  • Track record of leading-edge thinking to develop programs with business impact
  • Technology background and established relationships with consumer tech media
  • Strong relationships with business, broadcast and influencer media
  • Strong grasp and creative use of social media channels
  • Experience measuring the ROI of communications activities
  • Experience with social media influencer engagement, content campaigns, and media coverage amplification
  • Ability to manage PR programs from kickoff through achieving goals
  • Ability to set aggressive but achievable goals based on generating news and ongoing coverage
  • Exceptional client management skills and deep personal investment in client success
  • Ability to manage through periods of change or challenge
  • Ability to think clearly and project confidence amid crisis situations
  • Day-to-day contact for clients
  • Ability to develop budgets and team priority allocations and identify opportunities to increase budget
  • Experience leading media training sessions, developing key messages and follow-up
  • Ability to generate and edit press materials and contributed content
  • Experience managing direct reports, delivering annual reviews and quarterly check-ins
  • Participation in new business including research and presenting at pitches
  • Mentorship experience to elevate junior staff