Public Relations Account Manager, B2B Technology, Cybersecurity, Financial Services

Highwire PR

full-time

Posted on: 9/5/2025

Origin: • 🇺🇸 United States

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Mid-LevelSenior

Assembly

About the role

Lead media and influencer relations; direct staff to develop strong media relationships
Creatively use social media channels to engage and support efforts
Ongoing engagement of media for the agency (blog Q&A, lunch talks, etc.)
Measure ROI of communications activities and amplify media coverage
Manage PR programs end-to-end from kick off through achieving goals
Set aggressive but achievable goals based on generating news and ongoing coverage
Serve as day-to-day contact for clients and ensure exceptional client service
Develop budget and team priority allocations and identify opportunities to increase budget
Lead media training sessions with clients including developing key messages and follow up
Generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking abstracts, pitches, Q&As, company memoranda and team correspondence
Maintain 2 direct reports, assist in development of goals for reports, deliver annual reviews and quarterly check ins
Participate in new business process including identifying targets, research and presenting at pitch
Mentor junior staff, support teams and manage up and down; maintain respectful and professional attitude
Use Highwire social channels and write for Highwire blog
Responsible use of flexible work policies

5+ years of experience growing teams and delighting clients
Experience leading 3 to 4 teams
Rock-solid writing skills
In-depth knowledge of the technology industry
Proficiency with all things digital and social
Track record of leading edge thinking to develop programs with business impact
Technology background and established relationships with consumer tech media
Strong relationships with business, broadcast and influencer media or ability to develop them
Experience measuring the ROI of communications activities
Experience with social media influencer engagement, content campaigns, and media coverage amplification
Ability to manage PR programs from kick off through achieving goals
Ability to set aggressive but achievable goals based on generating news and ongoing coverage
Exceptional client management skills and deep personal investment in client success
Ability to manage through periods of change or challenge and think clearly amid crisis situations
Experience leading media training sessions and developing key messages
Strong writing/editing ability for press releases, fact sheets, backgrounders, biographies, reports, briefing books, contributed articles, speaking abstracts, pitches, Q&As, company memos and team correspondence
Experience managing direct reports, setting goals, delivering annual reviews and quarterly check-ins
Participation in new business process including research, pitching and networking
Mentor junior staff to elevate development