Senior CRM Strategist
Highmark Health
full-time
Posted on:
Location Type: Hybrid
Location: Louisiana • Maryland • United States
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Salary
💰 $79,300 - $127,100 per year
Job Level
About the role
- Support the execution of member activation and engagement initiatives across products and solutions.
- Develop end-to-end strategies that manage relationships with clinical partners.
- Oversee wellness programs and promote member health through education and preventative steps.
- Perform A/B testing, multi-variant testing, and report out to aligned business leaders.
Requirements
- 5 years of experience in marketing strategy, campaign management, and CRM marketing.
- 3 years of experience in the design and execution of customer journeys across email, SMS, mobile apps, and web channels.
- 3 years of experience with campaign reporting, data analytics, and AI-driven marketing strategies to drive continuous optimization.
- Bachelor's Degree in Marketing, Business, or related field or relevant experience and/or education as determined by the company.
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategycampaign managementCRM marketingcustomer journey designA/B testingmulti-variant testingdata analyticsAI-driven marketing strategiesemail marketingmobile app marketing
Soft Skills
relationship managementcommunicationeducationpreventative health promotionreporting
Certifications
Bachelor's Degree in MarketingBachelor's Degree in Business