Highmark Health

SEO and Web Analytics Analyst

Highmark Health

full-time

Posted on:

Location Type: Hybrid

Location: Louisiana • Maryland • United States

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Salary

💰 $50,200 - $91,200 per year

About the role

  • Executes SEO strategies for a digital product or website to support customer and business goals.
  • Helps develop SEO plans optimizing new and existing content.
  • Partners with the internal creative agency on content development and SEO requirements for content across the property or site.
  • Works with various SEO management tools such as SEO Clarity, Conductor, BrightEdge, Yext, Site Improve, SEMRush, etc.
  • Assists with SEO performance reporting on site performance and content engagement trends.
  • Works with Google Search Console.
  • Provides input to Content Strategy, UX, and product management on SEO strategy and execution across sites.

Requirements

  • Bachelor's degree in Communication, Marketing, Digital Marketing or related field OR relevant experience and/or education as determined by the company in lieu of bachelor's degree.
  • 3 years experience as a Search Engine Optimization Analyst
  • 3 years experience in Digital Marketing
  • 3 years experience in Marketing and Communications
  • Understanding of Search Engine Optimization principles.
  • Familiarity with web content management systems
  • Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms.
Benefits
  • Competitive salary
  • Health insurance
  • Professional development opportunities
  • Flexible work arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEO strategiescontent optimizationSEO performance reportingSearch Engine Optimization principlesdigital marketingcontent strategyUX principles
Soft Skills
proactive learningadaptability