Develop and champion a comprehensive, multi-year CRM strategy and roadmap aligned with Highmark Health's strategic objectives.
Drive organizational alignment and establish clear KPIs for activation and engagement rates.
Direct the strategy and execution of CRM operations, overseeing the entire campaign lifecycle.
Lead the integration of campaign performance data with enterprise analytics.
Mentor and inspire a high-performing team of CRM strategists and campaign operators.
Direct the development of deep customer insight-based campaign journeys across numerous channels.
Partner closely with MarTech, in-house agency, Product, and Health Experience teams for seamless execution.

Requirements

Minimum of 15 years of progressive leadership experience in marketing, Customer Relationship Management (CRM), digital marketing, or related fields.
At least 7-10 years of experience in senior leadership roles, managing teams of 10 or more direct and indirect reports.
Strong experience in regulated industries such as healthcare, financial services, or other highly complex sectors.
Demonstrated expertise in leading and optimizing CRM operations, including campaign management, performance analysis, and data-driven optimization cycles.
Proven track record of success in developing and executing data-driven CRM strategies that drive measurable business results.
Demonstrated expertise in leveraging scaled CRM systems (e.g., Salesforce, Salesforce Marketing Cloud).
Strong understanding of digital engagement channels and experience with digital health products or services.
Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
Master's degree (e.g., MBA, Master's in Marketing, Data Science) is highly valued, but extensive relevant career experience can be substituted.

Benefits

Health insurance
401(k) matching
Flexible work arrangements
Paid time off
Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CRM strategycampaign managementperformance analysisdata-driven optimizationcustomer insightdigital marketingdata-driven CRM strategiesdigital engagement channelscampaign lifecycle managementKPI establishment

Soft Skills

leadershipmentoringorganizational alignmentteam managementinspirationcollaborationcommunicationstrategic thinkingproblem-solvingstakeholder engagement

Certifications

Bachelor's degree in MarketingBachelor's degree in Business AdministrationBachelor's degree in Computer ScienceMaster's degree in MarketingMaster's degree in Data ScienceMBA