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Senior Researcher – Public Opinion, Political Attitudes
heimatwurzeln e.V.Senior Consultant leading Public Opinion Research for a non-profit focusing on conservative environmentalism. Utilizing data analysis to guide strategy and community engagement efforts.
About the role
Key responsibilities & impact- Lead and execute Public Opinion & audience research.
- Shape analytical approaches that inform heimatwurzeln’s national strategy and campaigns.
- Help teams define clear research aims, key questions, and methodological choices that generate actionable insights and address their practical needs.
- Lead full research cycles—from scoping and design to analysis and presentation of results.
- Conduct desk research, identifying relevant studies, polling data, and public datasets to build strong evidence bases.
- Build questionnaires, sampling plans, and interview guides that are rigorous and fit for purpose.
- Analyse qualitative and quantitative data to extract insights that deepen audience understanding.
- Turn complex data into clear, concise insights with strong narrative logic.
- Develop structured reports and presentations that highlight implications for strategy and campaigning.
- Oversee multiple research workstreams, ensuring high-quality delivery across all phases.
- Translate broad research goals into clear work plans, milestones, and deliverables.
- Maintain strong communication and collaboration with colleagues, advisors, and partners.
- Source and manage polling agencies and research suppliers: write clear briefs, oversee implementation, and ensure data quality and compliance with internal standards.
- Review outputs, offering analytical feedback and ensuring consistency across projects.
Requirements
What you’ll need- 6–8+ years of experience in public opinion, political, social, or market research—ideally in roles involving senior analytical responsibility.
- Strong quantitative and qualitative research design skills, from sampling design to data analysis.
- Confidence using data tools such as SPSS, R, or similar, with strong data literacy.
- Ability to interrogate datasets and analytical approaches to ensure accuracy and relevance.
- Strength in synthesising complex information and translating findings into clear, strategic insights.
- Experience managing multiple research projects and external suppliers.
- Excellent communication skills—able to explain methods and insights clearly to technical and non-technical audiences.
- Interest in politics, society, behaviour, and environmental issues.
- Fluency in German and English.
- Master’s degree (or equivalent) in a relevant field.
Benefits
Comp & perks- Purposeful work shaping a young, mission-driven organisation.
- Fully remote with occasional travel for team events.
- Flexible, family-friendly hours supporting work–life balance.
- Supportive, collaborative culture.
- Opportunities to engage with civic organisations and partners.
- Contribute to environmental challenges through a values-aligned, bottom-up approach.
- Help build a young institution with long-term purpose and impact.
- Competitive non-profit sector pay.
- BahnCard 1st class Division.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
public opinion researchpolitical researchsocial researchmarket researchquantitative research designqualitative research designdata analysissampling designdata literacyreport writing
Soft Skills
analytical skillscommunication skillscollaborationproject managementsynthesis of informationstrategic thinkingnarrative developmentattention to detailproblem-solvinginterpersonal skills
Certifications
Master’s degree