Lifecycle Marketing Manager
Heat Free Hair
full-time
Posted on:
Location Type: Remote
Location: District of Columbia • Washington • United States
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Salary
💰 $100,000 - $110,000 per year
About the role
- Own the email content calendar and lifecycle campaign strategy
- Develop weekly campaign briefs, messaging direction, segmentation strategy, and offer positioning
- Lead lifecycle flow strategy (welcome, abandoned cart, post-purchase, winback, etc.)
- Create structured quarterly testing roadmap
- Manage and direct email design agency
- Review and edit agency copy to ensure brand voice
- Analyze performance data and provide insights
Requirements
- Deep understanding of Black women’s hair, extensions, natural textures, and styling methods.
- Impeccable taste with a strong understanding of elevated, modern Black beauty aesthetics.
- Extremely detail-oriented and highly organized.
- Strong direct-response copywriter.
- Strong content planning and research skills.
- Strong SMS marketing foundation with hands-on experience.
- Familiarity with RFM segmentation, LTV metrics, and retention reporting.
- Data-comfortable in reading performance reports.
- Experience working with subscriptions and retention marketing is a plus.
- AI-curious and open to leveraging efficiency tools.
Benefits
- Base salary of $100,000–$110,000
- Performance-based bonus range of 5–15% of base salary
- Generous PTO policy
- Health and dental insurance
- Product stipend to experience and represent the brand firsthand
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
direct-response copywritingcontent planningSMS marketingRFM segmentationLTV metricsretention reportinglifecycle campaign strategyemail design managementperformance data analysistesting roadmap creation
Soft Skills
detail-orientedhighly organizedstrong tastecommunicationinsight generationleadershipcollaborationcreativitystrategic thinkingadaptability