VP, Customer Data Strategist

Hearst Networks EMEA

VP, Customer Data Strategist defining and overseeing data strategies for A+E Global Media. Collaborating with various teams to leverage data for marketing, product, and revenue outcomes.

Posted 7/29/2026full-timeNew York City • California, Connecticut, Florida, Illinois, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, Virginia, West Virginia, Wisconsin, Wyoming • 🇺🇸 United StatesLead💰 $234,216 - $274,033 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in customer data strategy, composable CDP platforms, and identity resolution while leading technical teams to drive data-driven decision-making and governance. Proficient in applying AI and advanced analytics to enhance customer engagement and revenue growth.

Highest-signal resume keywords

Customer Data StrategyComposable CDP PlatformsData Engineering on Cloud Data WarehousesFirst-Party Data IntegrationData Privacy Laws Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Analytics EngineeringApplied AI/MLIdentity Resolution ConceptsKPI DefinitionROI Frameworks

Soft Skills

Strategic PlanningTeam LeadershipCollaboration

Tools & Technologies

HightouchSnowflakeDOMOIterableAdobe

Industry Keywords

GDPRCCPAData ActivationAudience Customer JourneysData Governance

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Define the strategic roadmap for our composable CDP and identity resolution capabilities
Design and activate Audience Customer Journeys that increase engagement and revenue per user
Oversee our Analytics Engineering team
Partner with our media agency's data platform (e.g., BLU)
Champion first-party data as a starting point for strategy
Act as the senior voice in strategic planning conversations
Define the KPIs and ROI frameworks
Apply AI and advanced analytics judgment
Maintain a strategic view of the identity, CDP, and data activation landscape
Enact strategies that grow AEGM's first-party data footprint
Build governance and onboarding frameworks
Provide periodic updates to Media Solutions on first-party data infrastructure
Partner with Legal and Media Solutions to understand data usage rights
Work with Legal to ensure data privacy laws (GDPR/CCPA) are strictly governed

Requirements

What you’ll need

At least 10 years of experience leading and managing technical teams (e.g., analytics engineers)
At least 7 years of experience in customer data strategy, CDP/MarTech, or marketing analytics
At least 5 years of direct people management experience
Working knowledge of composable CDP platforms (e.g., Hightouch), identity resolution concepts (deterministic vs. probabilistic matching), and applied AI/ML
At least 5 years of directing data engineering work on cloud data warehouses (e.g., Snowflake) and visualization tools (e.g., DOMO)
Experience integrating first-party data strategy with activation platforms such as Iterable and Adobe

Benefits

Comp & perks

healthcare coverage
401k matching
a range of other benefits