VP, Organic Social & Creator Partnerships

Hearst Networks EMEA

Vice President overseeing Organic Social & Creator Partnerships for media company. Focused on building audience development strategies and managing creator ecosystems.

Posted 7/22/2026full-timeNew York City • California, Connecticut, Florida, Illinois, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, Virginia, West Virginia, Wisconsin, Wyoming • 🇺🇸 United StatesLead💰 $179,970 - $210,565 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing audience-first strategies for Organic Social and Creator Networks, leveraging deep knowledge of social media platforms and community engagement to drive brand loyalty and business growth.

Highest-signal resume keywords

Digital Marketing LeadershipAudience Development StrategyOrganic Social Media ExpertiseCreator Partnerships ManagementCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience Engagement MetricsSocial Content StrategyCommunity BuildingInvestment Strategy DevelopmentEmerging Platform EvaluationBrand Affinity MeasurementCreator Ecosystem StrategyCultural Trend AnalysisData-Driven Decision MakingLong-Term Strategy Development

Soft Skills

Innovative ThinkingCollaborationRisk-TakingLeadership DevelopmentEffective Communication

Tools & Technologies

Social Media PlatformsAI ToolsDigital Marketing TechnologiesContent Management SystemsAnalytics Tools

Industry Keywords

MediaEntertainmentConsumer BrandsFandom DevelopmentCreator EcosystemsMatrixed OrganizationsPromotional MarketingAudience InsightsBrand EquitySponsorships

About the role

Key responsibilities & impact

Define and execute the long-term vision and strategy for Organic Social & Creator Networks in alignment with enterprise marketing and business objectives.
Transform Organic Social from a campaign-driven promotional function into an audience-first entertainment ecosystem focused on building enduring fandoms.
Establish investment strategies, and success metrics across priority brands, genres, franchises, and intellectual property for the platforms
Balance immediate marketing support with long-term audience development initiatives that strengthen brand equity and business growth.
Own audience community strategy across A+E's portfolio.
Develop strategies that cultivate passionate communities around A+E's priority brands, genres, franchises, and IP
Champion audience-first thinking by leveraging fan insights, platform behaviors, cultural trends, and research to shape strategy
Build communities that generate repeat engagement, advocacy, loyalty, and measurable brand affinity
Establish owned social content strategy across platforms, ensuring content reflects platform-native audience behaviors
Define and evolve A+E's creator ecosystem strategy, including ambassador programs, long-term creator partnerships, and scalable creator communities
Establish effective talent & production company management practices to help partners best represent A+E Global Media brands & franchises in the social space
Continuously evaluate emerging platforms, creators, technologies, and consumer behaviors to keep A+E at the forefront of digital entertainment
Identify opportunities where fandom development and creator partnerships can generate additional commercial value through sponsorships, branded content, and strategic partnerships
Build, lead, and develop a best-in-class Organic Social & Creator Networks organization recognized for creativity, innovation, collaboration, and strategic business partnership
Lead a shift in how the organization approaches social media—from promotional marketing to entertainment, community, and audience engagement.
Lead a team, developing future leaders while creating scalable processes, workflows, and operating models that maximize impact despite resource constraints.
Inspire innovative thinking by encouraging calculated risk-taking, testing new ideas, and learning quickly from outcomes.
Optimize agency partnerships, technology, and internal resources to deliver strong results efficiently
Establish investment strategies, and success metrics across priority brands, genres, franchises, and intellectual property
Develop success metrics that evaluate community health, engagement quality, audience loyalty, brand affinity, creator ecosystem effectiveness, and business impact.
Foster a culture of experimentation by encouraging innovative approaches and rapid learning.
Evaluate emerging technologies, AI tools, platform innovations, and operational improvements that enhance organizational effectiveness.

Requirements

What you’ll need

At least 10 years of progressive leadership experience in digital marketing, audience development, organic social media, creator partnerships, media, entertainment, or related disciplines.
At least 5 years leading high-performing, cross-functional teams within matrixed organizations
At least 5 years of demonstrated success developing long-term audience strategies for major consumer brands, media companies, entertainment properties, or platform-based businesses
Deep expertise across today's evolving social ecosystem, including TikTok, Instagram, YouTube, Reddit, Meta platforms, emerging creator ecosystems, and future platform trends

Benefits

Comp & perks

healthcare coverage
401k matching
range of other benefits