Product Marketing Manager

Hearst Health

Product Marketing Manager shaping launches, messaging, and sales enablement for MHK healthcare technology solutions. Driving adoption through customer insights and performance analysis.

Posted 9/2/2026full-timeTampa • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing within healthcare technology, focusing on developing compelling messaging frameworks, value propositions, and sales enablement materials. Proven ability to collaborate cross-functionally and track marketing performance to drive product adoption and customer engagement.

Highest-signal resume keywords

Product Marketing ExperienceHealthcare Technology ExpertiseStrong Communication SkillsProject Management SkillsSaaS Marketing Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging FrameworksSales EnablementCampaign MessagingCustomer Journey MappingBuyer PersonasData AnalysisMarket Trend MonitoringCompetitive AnalysisFeature Launch Support

Soft Skills

CollaborationOrganizational SkillsSimplifying Technical ConceptsStakeholder EngagementCustomer Feedback Synthesis

Tools & Technologies

SalesforceHubSpotMarketoCRM PlatformsMarketing Automation Tools

Industry Keywords

Healthcare MarketingB2B SaaSCare ManagementQuality CompliancePopulation Health

About the role

Key responsibilities & impact

Develop clear and compelling product positioning, messaging frameworks, value propositions, and buyer-facing narratives for all MHK solutions
Serve as product marketing SME across healthcare technology, care management, quality, compliance and/or health plan operations
Ensure consistency of messaging across marketing, sales, and customer communications
Support planning and execution of product launches, feature releases, and enhancements
Coordinate launch activities across Product, Marketing, Sales, and Customer Experience teams
Develop launch assets and communications
Partner with content and creative teams to produce engaging customer-facing materials
Create and refine sales enablement assets, pitch decks, solution briefs, web copy, campaign messaging, competitive talking points, and launch materials
Translate technical and operational details into concise, audience-specific messaging
Collaborate with demand generation and content teams to ensure campaign messaging is accurate, relevant, and commercially effective
Equip sales and customer-facing teams with practical messaging, objection handling, and proof points
Partner with product management to understand roadmap priorities, product functionality, customer needs, and market trends
Gather and synthesize customer feedback to identify opportunities and challenges
Monitor competitors and industry trends to support positioning and product strategy
Support go-to-market planning for product launches, enhancements, and strategic campaigns
Collaborate with Customer Experience to support onboarding and feature adoption efforts
Help identify opportunities for customer expansion and retention
Maintain consistency across product marketing materials to ensure alignment with MHK brand voice and business priorities
Track product marketing performance and campaign effectiveness
Measure launch outcomes, adoption metrics, engagement, and pipeline contribution
Provide recommendations based on data and customer insights

Requirements

What you’ll need

5+ years of experience in product marketing, SaaS marketing, healthcare marketing, or related
Strong written and verbal communication skills
Ability to simplify technical concepts into customer-focused messaging
Experience working cross-functionally with multiple stakeholders
Strong organizational and project management skills
Healthcare technology experience
Ability to collaborate Hybrid at least three (3) days per week in our Tampa office
Bachelor's degree in Marketing, Communications, Business, or related field
Preferred: Experience in healthcare payer, provider, care management, quality, compliance or population health B2B SaaS environments
Preferred: Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo
Preferred: Experience supporting product launches and sales enablement initiatives
Preferred: Basic knowledge of customer journey mapping and buyer personas

Benefits

Comp & perks

Medical, vision, and dental plans for full time employees
401(k) offered with a generous match
Benefits begin on first day of the month following employment
Exercise/Health Club reimbursement opportunity
Monthly dependent care reimbursement opportunity
Short Term and Long Term disability
Basic Term Life and AD&D Insurance
Generous Paid Time Off and Holiday Pay