Associate Manager, Performance Marketing

Hearst Health

Performance marketing manager optimizing paid acquisition for Hearst Magazines’ consumer brands. Driving membership, email, direct-product, and licensing growth through data-led campaigns.

Posted 8/27/2026full-timeNew York City • New York • 🇺🇸 United StatesJuniorMid-Level💰 $66,300 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing and optimizing paid media campaigns, with a strong focus on performance marketing and data analysis. Capable of translating campaign data into actionable insights while managing multiple priorities and collaborating with cross-functional teams.

Highest-signal resume keywords

Performance MarketingPaid Media Campaign OptimizationAnalytical SkillsData-Driven InsightsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementBudget ManagementKey Performance MetricsAcquisition EconomicsEmail AcquisitionDigital AcquisitionGrowth MarketingCreative RotationTrend AnalysisReporting and Documentation

Soft Skills

Attention to DetailCommunication SkillsCollaboration SkillsCuriosityTest-and-Learn Mindset

Industry Keywords

Consumer SubscriptionMembershipE-CommerceDirect-to-ConsumerAcquisition Channels

About the role

Key responsibilities & impact

Execute and optimize paid media campaigns across key acquisition channels
Grow memberships, email audiences, direct products, and brand licensing initiatives
Monitor and analyze campaign performance against acquisition goals
Identify trends and opportunities to improve efficiency, scale, and return on investment
Manage campaign setup, pacing, budgets, targeting, creative rotation, and ongoing optimizations
Translate performance data into actionable insights and recommendations
Partner with consumer marketing, editorial, creative, analytics, and other cross-functional teams
Test and evaluate audiences, creative, messaging, placements, and other campaign variables
Maintain accurate reporting and campaign documentation
Communicate results, learnings, and next steps to key stakeholders
Stay current on paid media trends, platform capabilities, measurement approaches, and emerging opportunities

Requirements

What you’ll need

2+ years of experience in performance marketing, paid media, growth marketing, digital acquisition, or a related area
Hands-on experience executing and optimizing paid media campaigns
Understanding of key performance metrics and acquisition economics
Strong analytical skills and comfort working with campaign data
Excellent attention to detail
Ability to manage multiple campaigns, priorities, budgets, and deadlines simultaneously
Strong communication and collaboration skills
Ability to translate data into clear, actionable insights
Curious, test-and-learn mindset
Experience with consumer subscription, membership, e-commerce, email acquisition, or other direct-to-consumer businesses is preferred
Role based in New York City and requires working in the office four days per week

Benefits

Comp & perks

Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing
Access to innovative training programs, immersive workshops, and exclusive industry events
Flexible hybrid work
Employee Resource Groups
Medical, dental, and vision insurance from Day 1
401(k) plan with a generous company match